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‘Rate Deals’ Beat ‘Results’ in Media Buys   30 Oct, 2013

NEW YORK – Ad execs say “aggressive rate deals” are more important than “results” from...More>>

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Ad Execs: TV Impressions More Important than Online    30 Oct, 2013

NEW YORK – A new survey from placemedia shows 89 percent of U.S. ad execs say TV video...More>>

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Simulmedia-Nielsen Deal Leads to Ad Inventory Sales   30 Oct, 2013

NEW YORK – TV advertising and marketing company Simulmedia has struck an agreement to add...More>>

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Google-MediaVest Deal Aims to Change Online Ad Buying   30 Oct, 2013

MOUNTAIN VIEW, Calif. - Google has inked a deal with Publicis-owned MediaVest that supports...More>>

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Cable, Media Industry to Beat Stock Market   30 Oct, 2013

NEW YORK – The media and entertainment industry is expected to outperform the major stock market...More>>

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DMA: Data Value Worth $156 Billion    23 Oct, 2013

CHICAGO – The Direct Marketing Association (DMA) released a new study it says gives policymakers...More>>

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NBCU’s 'TV Everywhere' Efforts Paying Off   23 Oct, 2013

ENGLEWOOD, Colo. – Market researcher IHS says NBCUniversal leads all TV content companies in...More>>

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TRA-Kantar Judge Does a 180 on Infringement Claims   23 Oct, 2013

NEW YORK – U.S. District Court Judge Shira Scheindlin has issued a reversal in the TiVo Research...More>>

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Digital, Mobile Buoy Ad Growth    23 Oct, 2013

NEW YORK – Digital devices and Internet connectivity will cause global ad spending to rise 2.8...More>>

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Consumers Oppose Google’s Appeal   23 Oct, 2013

SANTA CLARA, Calif. – U.S. District Court Judge Lucy Koh is getting an earful from the consumers...More>>





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