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TV Cord-Cutters Good With Cutting   4 Jun, 2014

SAN FRANCISCO – A full 84 percent of cable and satellite cord cutters are either “extremely...More>>

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Programmatic Spending Up; Mobile Soars   4 Jun, 2014

REDWOOD CITY, Calif. – Marketer spending on programmatic advertising continues to rise, but...More>>

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Lawmaker Seeks to Block Reclassification of Broadband   4 Jun, 2014

WASHINGTON – Net neutrality advocates are urging the Federal Communications Commission (FCC) to...More>>

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FTC Seeking Law to Regulate List and Data Brokers   4 Jun, 2014

WASHINGTON – A Federal Trade Commission (FTC) report asks Congress to enact new legislation to...More>>

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Ad Groups Behind a ‘Balanced’ Data Breach Law   28 May, 2014

WASHINGTON – An alliance of 16 advertising and publishing industry groups says it’s for a law...More>>

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California AG Offers Guidelines on Privacy and More   28 May, 2014

SACRAMENTO – California Attorney General Kamala Harris has issued guidelines that advise...More>>

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AOL Moves Closer to Programmatic TV   28 May, 2014

NEW YORK – Analysts say AOL’s recent acquisition of PrecisionDemand, the advanced TV audience...More>>

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BBB: Sponsored Content Needs Clear Labels   28 May, 2014

CHICAGO – The National Advertising Division (NAD) of the Better Business Bureau says third-party...More>>

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Majority of Marketers' Budgets Spent on Direct Response   28 May, 2014

NEW YORK – Marketers continue to pour more money into digital advertising and, more specifically,...More>>

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Connected TV Ads Puzzle Media Buyers   21 May, 2014

SEATTLE – Connected TV viewing continues to rise, but media buyers are struggling to take...More>>





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