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TV Everywhere Viewing Soars 246 Percent   11 Jun, 2014

SAN JOSE, Calif. – TV Everywhere, content provided by TV networks through digital sites and...More>>

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Report: Bright Future for OTT, Digital Video    11 Jun, 2014

NEW YORK – PricewaterhouseCoopers (PwC) predicts that, in four years, over-the-top TV streaming...More>>

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Procter’s Programmatic Buy Might Help DR   11 Jun, 2014

NEW YORK – Advertising Age has reported that Procter & Gamble wants to buy up to 75 percent of...More>>

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NTIA Seeks Input on Balancing Privacy with Data    11 Jun, 2014

WASHINGTON – The National Telecommunications and Information Administration (NTIA) wants input on...More>>

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Nielsen: Integrated Campaigns a Waste of Money   4 Jun, 2014

NEW YORK – If you’re running an “integrated” cross-platform campaign, Nielsen says you’re...More>>

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TV Cord-Cutters Good With Cutting   4 Jun, 2014

SAN FRANCISCO – A full 84 percent of cable and satellite cord cutters are either “extremely...More>>

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Programmatic Spending Up; Mobile Soars   4 Jun, 2014

REDWOOD CITY, Calif. – Marketer spending on programmatic advertising continues to rise, but...More>>

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Lawmaker Seeks to Block Reclassification of Broadband   4 Jun, 2014

WASHINGTON – Net neutrality advocates are urging the Federal Communications Commission (FCC) to...More>>

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FTC Seeking Law to Regulate List and Data Brokers   4 Jun, 2014

WASHINGTON – A Federal Trade Commission (FTC) report asks Congress to enact new legislation to...More>>

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Ad Groups Behind a ‘Balanced’ Data Breach Law   28 May, 2014

WASHINGTON – An alliance of 16 advertising and publishing industry groups says it’s for a law...More>>





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