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Lawmakers Oppose Curbing Tax Break for Advertising   17 Jun, 2015

WASHINGTON – The U.S. House of Representatives is considering revising the long-standing...More>>

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Marketers Migrating to Programmatic Video   17 Jun, 2015

NEW YORK – New research finds that nearly 70 percent of marketing decision makers moved money...More>>

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ANA Commissions Media Buying Study   17 Jun, 2015

NEW YORK – The Association of National Advertisers (ANA) is commissioning a consultant to study...More>>

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Over-The-Top TV Revenues to Reach $19B by 2019   17 Jun, 2015

DALLAS – New research from Parks Associates says TV homes with broadband are gradually signing...More>>

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Research: TV Remains Best for Audience Reach   17 Jun, 2015

NEW YORK – New research says TV remains the most effective medium to reach consumers. More>>

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Ad Dollars Fail to Follow Mobile Video   10 Jun, 2015

NEW YORK – Even though Americans are watching more mobile video, ad dollars aren’t following,...More>>

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Simulmedia Debuts Data-Driven Platform To Optimize Media   10 Jun, 2015

NEW YORK – Simulmedia is starting a new data-driven targeting and measurement platform to reach...More>>

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Comcast Expands Addressable TV Advertising With New Acquisition   10 Jun, 2015

PHILADELPHIA – Comcast Corp. has purchased Visible World, which works with marketers to deliver...More>>

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Study: Online Video Viewing Growing Rapidly, TV Still Influential    10 Jun, 2015

NEW YORK – A new study from Deloitte, the audit and consulting firm, says there was a big move in...More>>

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Instagram Adding DR Ad Formats   10 Jun, 2015

SAN FRANCISCO – Instagram, the photo-sharing social media company, has announced it’s adding...More>>





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