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Spot TV Is a Buyer’s Market   24 Jun, 2015

NEW YORK – After a surge in demand for TV advertising this spring, the summer is off to a slow...More>>

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PVOD on the Rise for Traditional TV Providers   24 Jun, 2015

DURHAM, N.C. – TV search company Digitalsmiths says that, in the first-quarter 2015, 69.8 percent...More>>

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FCC Strengthens Text-Spam Rules   24 Jun, 2015

WASHINGTON – If you send text messages to consumers take note: The Federal Communications...More>>

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Mobile Shopping ‘Exploding,’ Overtakes Desktop   24 Jun, 2015

RESTON, Va. – Mobile accounted for 13 percent of digital sales in fourth-quarter 2014, up from...More>>

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AT&T on $100 Million Fine: We’ll See You in Court   24 Jun, 2015

WASHINGTON – AT&T says it will fight the fine that instantly landed in the history books. Last...More>>

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Lawmakers Oppose Curbing Tax Break for Advertising   17 Jun, 2015

WASHINGTON – The U.S. House of Representatives is considering revising the long-standing...More>>

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Marketers Migrating to Programmatic Video   17 Jun, 2015

NEW YORK – New research finds that nearly 70 percent of marketing decision makers moved money...More>>

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ANA Commissions Media Buying Study   17 Jun, 2015

NEW YORK – The Association of National Advertisers (ANA) is commissioning a consultant to study...More>>

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Over-The-Top TV Revenues to Reach $19B by 2019   17 Jun, 2015

DALLAS – New research from Parks Associates says TV homes with broadband are gradually signing...More>>

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Research: TV Remains Best for Audience Reach   17 Jun, 2015

NEW YORK – New research says TV remains the most effective medium to reach consumers. More>>





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