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Study: TV Ads 4x More Engaging Than Facebook Video Ads   6 May, 2015

BOSTON – A new study says traditional TV ads are four times more engaging than video ads on...More>>

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Nielsen Offers Roku, BrightRoll Measurement Accountability   6 May, 2015

NEW YORK – Nielsen, Roku and Yahoo’s BrightRoll announced efforts last week that may change the...More>>

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Mobile Continues to Drive Viewing, Ad Spending   6 May, 2015

NEW YORK – Some have said 2014 was the year of mobile and now there’s evidence that’s true....More>>

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Lawmakers Boost Efforts to Thwart Title II   6 May, 2015

WASHINGTON – The ire over the Federal Communications Commission’s (FCC) Feb. 26 decision to...More>>

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Pocket Hose Named Top Product by Retailers, Response   6 May, 2015

SANTA ANA, Calif. – TELEBrands’ Pocket Hose earned the first As Seen On TV Retail Most Valuable...More>>

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Revenue From OTT TV Advertising Expected to Quadruple by 2020   29 Apr, 2015

PLANO, Texas – Revenue from over-the top (OTT) TV advertising – commercial advertising placed...More>>

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Aereo Agrees to Pay $950,000 to Settle Broadcasters’ Claims    29 Apr, 2015

NEW YORK – Aereo Inc. will pay CBS Corp. and other broadcasters $950,000 to resolve copyright...More>>

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Cablevision Offers ‘Cord-Cutter’ Package for TV, Internet   29 Apr, 2015

BETHPAGE, N.Y. – Cablevision Systems Corp. reports it has a new product for “cord-cutters”...More>>

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Verizon FiOS Offers Customized Programming; ESPN Sues   29 Apr, 2015

NEW YORK – Verizon’s FiOS service has won the race among pay-TV providers to become the first...More>>

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Anatomy of the Dead Comcast/TWC Deal – and What’s Next   29 Apr, 2015

WASHINGTON – Some say the beginning of the end was this: a group of U.S. senators calling for...More>>





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