WASHINGTON — Timeliness, truthful discussion and thought-provoking meetings headlined the “DMA in DC” event, created and hosted by the Direct Marketing Association at the offices of Venable LLP and around the congressional offices of Capitol Hill, on March 26-27. The first day of the event...More>>

A recent California appellate court decision, Balsom v. Trancos, has serious implications for companies — and their service providers — using commercial E-mail to market products and services. The ruling requires that commercial E-mails sent from or received in California must contain in the...More>>

DRMA News - Response Magazine, March 2012More>>

The early weeks of 2012 may go down in history as the great awakening to piracy and counterfeiting issues. However, the issues created by pirates and counterfeiters were not the topic du jour. Instead, the public and media focused on the issues created by those trying to stop counterfeiting. The...More>>

In November, a California Court of Appeals decision set the stage for a likely California Supreme Court showdown with implications for any company that monitors its own telephone calls for quality assurance, regulatory or other purposes. At issue in Kight v. CashCall Inc. is whether businesses must...More>>

The Federal Trade Commission (FTC) was once termed “The National Nanny” by the Washington Post. We never had nannies growing up, but we did have moms. They always told us that if something sounds too good to be true, it probably is.More>>

The Federal Trade Commission (FTC) announced on May 26 that it planned to update its Dot Com Disclosures: Information About Online Advertising guidance document. More>>

The Federal Trade Commission (FTC) recently announced that Legacy Learning Systems Inc. and its owner have signed a consent agreement and agreed to pay $250,000 for deceptively representing that endorsements of its products on blogs or other websites created by Legacy’s affiliates reflected the...More>>

On Jan. 11, the Federal Trade Commission (FTC) announced that it had reached a consent agreement with Nonprofit Management LLC and its owner, which allegedly offered a worthless “Tested Green” environmental certification to any business willing to pay for it.More>>

2010 represented the toughest legislative climate the DR industry has faced in years — and 2011 will likely only be tougher. The economic downturn squeezed the bottom line and regulators took aim at a broad swath of marketing practices. At the same time, many states were busy enacting some even...More>>