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Article
En Español: U.S. Hispanic Media: What You Really Need to Know   1 Dec, 2013

As an influential and growing segment of the population, the U.S. Hispanic market has become a...More>>

Article
En Español: Setting Consumer Trends in 2013 and Beyond   1 Mar, 2013

Hispanics currently make up 17 percent of the U.S. population, but they are also 10 years younger...More>>

Article
En Español: Dubbing Jeopardy?   1 Dec, 2012

For sure, the simplest, fastest and cheapest way to test a U.S. Hispanic campaign is to dub your...More>>

Article
En Espanol: Are You Shaping Your Online Strategy to Include Hispanics?    1 Sep, 2012

There are more than 33 million U.S. Hispanics online. With the proliferation of sales in...More>>

Article
En Español: Retailers Clamor for a Growing Critical Mass   1 May, 2012

Hispanics have larger and younger families with a greater amount of their disposable income being...More>>

Article
En Espanol: Understanding Hispanic Buying Behavior and How It Drives Sales   1 Feb, 2012

Hispanics will make up more than 50 percent of U.S. population growth from 2009 to 2015. They are...More>>

Article
En Español: Managing Your Hispanic Call Center Investment   1 Sep, 2011

To successfully introduce a campaign into the U.S. Hispanic market and garner sales, many elements...More>>

Article
En Español: 5 Keys to Choosing the Right U.S. Hispanic Partner   1 Apr, 2011

As recent Census data has shown that U.S. Hispanic population growth rates are higher than...More>>

Article
En Español: Top 6 Tips for Hispanic Media Buying   1 Jan, 2011

The U.S. Hispanic population is booming, and multiple sources confirm that concurrent U.S. Hispanic...More>>

General Ad Dollars Make a Comeback Article
Media Buying & Planning Guide: General Ad Dollars Make a Comeback   18 Oct, 2010

As general ad dollars trickle back into the marketplace and election season ramps up, short-form...More>>





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