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Koeppel Direct

Koeppel Direct Headlines and News. Koeppel Direct is one of the leading direct response media buying firms in the U.S., headquarted in Dallas, Texas.


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Response Advisors Forum: Entering the ‘Omnichannel’ Era   1 Jan, 2015

For anyone who’s spent any appreciable time in the marketing world, the seemingly constant debuts...More>>

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Media Zone: Is Your Campaign Optimized for Today’s Second Screen Reality?   1 Dec, 2014

According to Nielsen, 84 percent of consumers are using gadgets such as smartphones or tablets...More>>

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Guest Opinion: What Is the Richest Target Audience of All?   1 Oct, 2013

Which generation represents 35 percent of the U.S. market, yet accounts for 40 percent of consumer...More>>

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Guest Opinion: How to Win Over Dual-Screen Consumers   1 Mar, 2013

Herbert Krugman first formalized the notion that television advertising is a medium that requires...More>>

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Response Advisors Forum: Does Social Sell?   1 Jun, 2012

Facebook. Twitter. Pinterest. Blogs. Message boards. Consumer-review websites. What do all of...More>>





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