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Hawthorne Direct

Marketing Agency, Hawthorne Direct, Marketing Headlines and News.


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Media Zone: DRTV: The Ultimate Brand Re-Energizer   1 Mar, 2013

Brand advertisers may think they have it “in the bag” when it comes to consumer engagement,...More>>

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Media Zone: We Want Our HDTV Ads!   1 Jan, 2013

High definition has changed the way viewers watch TV and the way DRTV producers make and format...More>>

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Media Zone: The Top 4 DRTV Myths … Dispelled!   1 Nov, 2012

When you’re in an industry for nearly 30 years, and you’ve witnessed firsthand its birth, rise...More>>

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Media Zone: 9 Success Tips for First-Time Infomercial Marketers   1 Sep, 2012

If you’ve been thinking about adding 30-minute DRTV commercials to your marketing portfolio, but...More>>

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All in the Family   1 Jul, 2012

Something interesting is happening in direct response: the torch is being passed. Now the children...More>>

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Media Zone: Why Mobile + DRTV = Success   1 Jul, 2012

Five reasons why DRTV and mobile make such a great pair.More>>

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Response Advisors Forum: Does Social Sell?   1 Jun, 2012

Facebook. Twitter. Pinterest. Blogs. Message boards. Consumer-review websites. What do all of...More>>

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Field Reports - May 2012   1 May, 2012

WASHINGTON — Timeliness, truthful discussion and thought-provoking meetings headlined the “DMA...More>>

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Media Zone: Six Ways to Extend Your DRTV Brand   1 May, 2012

There comes a time in every DRTV product’s lifecycle when the big question arises: “Is now the...More>>

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Deciphering the QR Code   1 Mar, 2012

Direct response is all about getting consumers to take action. Pick up the phone, visit a website,...More>>





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