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Hawthorne Direct

Marketing Agency, Hawthorne Direct, Marketing Headlines and News.


Article
Deciphering the QR Code   1 Mar, 2012

Direct response is all about getting consumers to take action. Pick up the phone, visit a website,...More>>

Article
Getting a Jump on the New Year   1 Jan, 2012

As 2012 gets underway, direct response marketers are faced with another year of challenges,...More>>

Article
Media Zone: Why Retailers Love DRTV Products   1 Nov, 2011

As retailers nationwide struggle to rise above the economic downturn, a quick glance at the shelves...More>>

Article
Editorial Advisory Board Forum — Can Playing Politics Pay for DR Experts?   1 Nov, 2011

With just a year until the 2012 presidential general election, buzz is already heating up about the...More>>

Article
Media Zone: Tying the Knot   1 Sep, 2011

Today’s consumers want a cohesive shopping experience. They want to know that the products,...More>>

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Response Magazine’s 16th Annual State of the Industry Report   1 Sep, 2011

Continued economic troubles. The expansion of regulation, especially the possibility of a “Do Not...More>>

Article
Media Zone: Connecting the DRTV-Internet Dots   1 Jul, 2011

It’s hard to imagine, but there was a time in the not-so-distant past when the DRTV industry was...More>>

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Navigating a Fragmented Media Universe   1 Jun, 2011

As online and mobile media continue to make inroads with marketers — and online and mobile...More>>

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Media Zone: Putting the Customer First on the Web   1 May, 2011

Striking a balance in a world where advertisers don’t always respect everyone’s online privacy.More>>

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DRTV Production: A Winning Combination   1 Mar, 2011

What do you get when you cross a successful DRTV marketer of products like Wonder Hanger with...More>>





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