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Hawthorne Direct

Marketing Agency, Hawthorne Direct, Marketing Headlines and News.


Article
Media Zone: 30 Years of DRTV   1 Jul, 2014

Thirty years ago last month — June 1984 — the Federal Communications Commission (FCC)...More>>

Article
Field Reports - June 2014   1 Jun, 2014

News and information from around the direct, digital and data-driven marketing industry for June...More>>

Article
Media Zone: The New Kids on the Block: Using Smartphone Apps to Sell DRTV Products   1 May, 2014

For an industry that’s talked about consumers ordering dresses literally off the backs of their...More>>

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Media Zone: Remarketing Stretches Your Campaign Dollars   1 Mar, 2014

In the offline advertising world, “frequency” — or, the concept that a consumer must see an...More>>

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Media Zone: Are You Really Measuring Your Social Media Performance?   1 Jan, 2014

If there’s one thing about DRTV marketers, they know and understand the value of measurement,...More>>

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Going Mobile: Tapping the Mobile Video Ad Goldmine   1 Nov, 2013

Smart marketers usually can’t bring themselves to ignore 2 billion guaranteed ad views, but...More>>

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Media Zone: Are You Missing Out on the Second Screen?   1 May, 2013

Successfully delivering TV advertising messages isn’t easy these days, what with the...More>>

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Media Zone: DRTV: The Ultimate Brand Re-Energizer   1 Mar, 2013

Brand advertisers may think they have it “in the bag” when it comes to consumer engagement,...More>>

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Media Zone: We Want Our HDTV Ads!   1 Jan, 2013

High definition has changed the way viewers watch TV and the way DRTV producers make and format...More>>

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Media Zone: The Top 4 DRTV Myths … Dispelled!   1 Nov, 2012

When you’re in an industry for nearly 30 years, and you’ve witnessed firsthand its birth, rise...More>>





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