BURLINGTON, Wis. – A lot of big names in the direct response industry like to boast they’ve been part of the game since the beginning, but when you’re the company who’s been around long enough to have snagged the URL www.DRTV.com, you just might have a few more bragging rights on your side.More>>

DRMA News - Response Magazine, March 2012More>>

Continued economic troubles. The expansion of regulation, especially the possibility of a “Do Not Track” list that could hamper online marketing. And a combination of social media, mobile media and retail changing the face of the business. As 2011 heads into its final quarter, these are among...More>>

DRMA News - July 2011 Issue of Response MagazineMore>>

As general ad dollars trickle back into the marketplace and election season ramps up, short-form DRTV continues on a steady path of pricing increases and fewer avails. Long-form marketers still enjoy plenty of budget-friendly buys on cable and network television, but with tepid consumer response in...More>>

The country is in a recession and all households are cutting back on travel and entertainment expenses. So what's left to do? Get comfy at home with some great products that make cooking, styling, sleeping, cleaning and entertaining a pleasure.More>>

Throughout the history of direct response television, perhaps no word sets the media part of the business more abuzz than brokering. From media buyers to media outlets to the brokers themselves, it seems everyone has an opinion on the value of these middlemen who control a sizeable portion of the...More>>

Direct response marketing is a front-runner in the consumer-driven charge to make homes cleaner and safer for families and the environment.More>>