Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Agencies

Marketing Agency news and information.


Article
Legal Review: FTC’s ‘Tested Green’ Action Catches Phony Certification Red-Handed   1 Mar, 2011

On Jan. 11, the Federal Trade Commission (FTC) announced that it had reached a consent agreement...More>>

Article
Media Zone: Breaking it Down: Why DRTV Works in All Market Conditions   1 Mar, 2011

When business is booming, rarely do companies stop to think about where every dollar is being...More>>

Article
Field Reports   1 Mar, 2011

In its October 2010 issue, Response announced and spotlighted the three finalists and winner of the...More>>

blank Article
Idle Hands Prove Innovative for Housewares    1 Mar, 2011

When the U.S. economy began its sharp decline a few years ago, consumers did what they could to cut...More>>

File
But Wait, There's More!   1 Mar, 2011

But Wait, There's More!More>>

blank Article
Socialized Marketing: Direct response marketers are discovering social media’s perfect pitch potential.   1 Feb, 2011

Social media is putting the “wow” in direct response marketing for companies such as Allstar...More>>

blank Article
Just What (the) DR Ordered: A Healthy Approach to Baby Boomers   1 Feb, 2011

The 77 million baby boomers born between 1946 and 1964 are a far cry from your run-of-the-mill...More>>

Article
En Espanol: The Big Hurdle: Measuring Online Bilingual Sales   1 Feb, 2011

At a time when direct marketers need to confront increased competition for media inventory and when...More>>

Article
Guest Opinion: Getting Maximum Impact from DRTV   1 Jan, 2011

The DRTV industry has come a long way during the past 25 years. Yet the one-dimensional nature of...More>>

Article
En Español: Top 6 Tips for Hispanic Media Buying   1 Jan, 2011

The U.S. Hispanic population is booming, and multiple sources confirm that concurrent U.S. Hispanic...More>>





©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals