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Marketing Agency news and information.


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But Wait, There's More!   1 May, 2011

But Wait, There's More! May 2011More>>

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Legal Review: Online Marketer to Pay FTC for Affiliates’ Misleading Reviews   1 May, 2011

The Federal Trade Commission (FTC) recently announced that Legacy Learning Systems Inc. and its...More>>

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Media Zone: Putting the Customer First on the Web   1 May, 2011

Striking a balance in a world where advertisers don’t always respect everyone’s online privacy.More>>

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En Español: 5 Keys to Choosing the Right U.S. Hispanic Partner   1 Apr, 2011

As recent Census data has shown that U.S. Hispanic population growth rates are higher than...More>>

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Media Zone: Getting Maximum Impact from DRTV, Part II   1 Apr, 2011

In Response’s January issue, I introduced the Six Degrees of DRTV™ that Atomic Direct uses to...More>>

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Media That Pays to Play on the Shelves   1 Apr, 2011

Not all DRTV campaigns are created equal. Some incorporate elements meant to sell as many products...More>>

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DRTV Production: A Winning Combination   1 Mar, 2011

What do you get when you cross a successful DRTV marketer of products like Wonder Hanger with...More>>

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Legal Review: FTC’s ‘Tested Green’ Action Catches Phony Certification Red-Handed   1 Mar, 2011

On Jan. 11, the Federal Trade Commission (FTC) announced that it had reached a consent agreement...More>>

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Media Zone: Breaking it Down: Why DRTV Works in All Market Conditions   1 Mar, 2011

When business is booming, rarely do companies stop to think about where every dollar is being...More>>

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Field Reports   1 Mar, 2011

In its October 2010 issue, Response announced and spotlighted the three finalists and winner of the...More>>





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