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Agencies

Marketing Agency news and information.


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Web Marketing Works Out   1 Jan, 2011

As far back as direct response marketers can remember, health and fitness has always been a staple...More>>

Consumer Electronics Article
Making a Connection With DR   1 Dec, 2010

Despite a rough few years in consumer electronics, marketers in the space are expecting nothing but...More>>

Article
Field Reports   1 Dec, 2010

In its October 2010 issue, Response announced and spotlighted the three finalists and winner of the...More>>

Article
Legal Review: FTC’s Proposed Green Guides Poised to Compost Common Green Claims    1 Nov, 2010

Most of you will be familiar with the recent rewriting of the Federal Trade Commission’s (FTC)...More>>

Article
Media Zone: DRTV Agencies Are More Relevant Than Ever   1 Nov, 2010

The average person wouldn’t go to family practitioner for heart surgery, nor would he or she call...More>>

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But Wait, There's More!   1 Nov, 2010

But Wait, There's More! - November 2010 Issue of Response Magazine.More>>

Star Tech Article
Tech Update: Star Tech   18 Oct, 2010

Response wanted to hear directly from the pros about how technology is at play in back-end services...More>>

General Ad Dollars Make a Comeback Article
Media Buying & Planning Guide: General Ad Dollars Make a Comeback   18 Oct, 2010

As general ad dollars trickle back into the marketplace and election season ramps up, short-form...More>>

Your Baby Can Earns Marketer of the Year Award Article
Your Baby Can Earns Marketer of the Year Award   18 Oct, 2010

Denise Kovac believes a product that educates and empowers children prompts great work from those...More>>

Article
Support Services: Research Proves Memorable Toll-Free Numbers Perform Better   17 Sep, 2010

In a first-of-its kind study, research shows that direct response campaigns that use so-called...More>>





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