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Marketing Agency news and information.


Article
Media Zone: Connecting the DRTV-Internet Dots   1 Jul, 2011

It’s hard to imagine, but there was a time in the not-so-distant past when the DRTV industry was...More>>

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DRMA News   1 Jul, 2011

DRMA News - July 2011 Issue of Response MagazineMore>>

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Navigating a Fragmented Media Universe   1 Jun, 2011

As online and mobile media continue to make inroads with marketers — and online and mobile...More>>

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But Wait, There's More!   1 May, 2011

But Wait, There's More! May 2011More>>

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Legal Review: Online Marketer to Pay FTC for Affiliates’ Misleading Reviews   1 May, 2011

The Federal Trade Commission (FTC) recently announced that Legacy Learning Systems Inc. and its...More>>

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Media Zone: Putting the Customer First on the Web   1 May, 2011

Striking a balance in a world where advertisers don’t always respect everyone’s online privacy.More>>

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En Español: 5 Keys to Choosing the Right U.S. Hispanic Partner   1 Apr, 2011

As recent Census data has shown that U.S. Hispanic population growth rates are higher than...More>>

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Media Zone: Getting Maximum Impact from DRTV, Part II   1 Apr, 2011

In Response’s January issue, I introduced the Six Degrees of DRTV™ that Atomic Direct uses to...More>>

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Media That Pays to Play on the Shelves   1 Apr, 2011

Not all DRTV campaigns are created equal. Some incorporate elements meant to sell as many products...More>>

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DRTV Production: A Winning Combination   1 Mar, 2011

What do you get when you cross a successful DRTV marketer of products like Wonder Hanger with...More>>





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