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Article
Editorial Advisory Board Forum — Can Playing Politics Pay for DR Experts?   1 Nov, 2011

With just a year until the 2012 presidential general election, buzz is already heating up about the...More>>

Article
DRMA Spotlight: ‘Building Brand’ the Right Way   1 Nov, 2011

DRMA Spotlight: ‘Building Brand’ the Right Way with Doug GarnettMore>>

Article
Global Perspective: DRTV Measures of Success in Germany, Austria and Switzerland   1 Oct, 2011

Germany, Austria and Switzerland are markets with high purchasing power, and with a combined...More>>

Article
Field Reports    1 Oct, 2011

LAS VEGAS — A full house of nearly 600 people saw Hearthware Inc. win the Direct Response...More>>

Article
Guest Opinion: Getting Maximum Impact from DRTV, Part III   1 Sep, 2011

It’s no secret that the successful execution of a DRTV campaign can be difficult. Sometimes...More>>

Article
Legal Review: FTC Slims Down Nivea’s Wallet Over ‘My Silhouette’ Claims   1 Sep, 2011

The Federal Trade Commission (FTC) was once termed “The National Nanny” by the Washington Post....More>>

Article
En Español: Managing Your Hispanic Call Center Investment   1 Sep, 2011

To successfully introduce a campaign into the U.S. Hispanic market and garner sales, many elements...More>>

Article
Media Zone: Tying the Knot   1 Sep, 2011

Today’s consumers want a cohesive shopping experience. They want to know that the products,...More>>

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Response Magazine’s 16th Annual State of the Industry Report   1 Sep, 2011

Continued economic troubles. The expansion of regulation, especially the possibility of a “Do Not...More>>

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DRMA News - August Issue 2011   1 Aug, 2011

DRMA News - August Issue 2011More>>





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