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Marketing Agency news and information.


Article
Guest Opinion: Getting Maximum Impact from DRTV, Part III   1 Sep, 2011

It’s no secret that the successful execution of a DRTV campaign can be difficult. Sometimes...More>>

Article
Legal Review: FTC Slims Down Nivea’s Wallet Over ‘My Silhouette’ Claims   1 Sep, 2011

The Federal Trade Commission (FTC) was once termed “The National Nanny” by the Washington Post....More>>

Article
En Español: Managing Your Hispanic Call Center Investment   1 Sep, 2011

To successfully introduce a campaign into the U.S. Hispanic market and garner sales, many elements...More>>

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Media Zone: Tying the Knot   1 Sep, 2011

Today’s consumers want a cohesive shopping experience. They want to know that the products,...More>>

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Response Magazine’s 16th Annual State of the Industry Report   1 Sep, 2011

Continued economic troubles. The expansion of regulation, especially the possibility of a “Do Not...More>>

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DRMA News - August Issue 2011   1 Aug, 2011

DRMA News - August Issue 2011More>>

Article
Legal Review: After A Decade, FTC Dusts Off ‘Dot Com Disclosures’   1 Jul, 2011

The Federal Trade Commission (FTC) announced on May 26 that it planned to update its Dot Com...More>>

Article
Media Zone: Connecting the DRTV-Internet Dots   1 Jul, 2011

It’s hard to imagine, but there was a time in the not-so-distant past when the DRTV industry was...More>>

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DRMA News   1 Jul, 2011

DRMA News - July 2011 Issue of Response MagazineMore>>

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Navigating a Fragmented Media Universe   1 Jun, 2011

As online and mobile media continue to make inroads with marketers — and online and mobile...More>>





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