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Agencies

Marketing Agency news and information.


Article
Legal Review: CashCall Case Brings Call Monitoring Into the Spotlight   1 Jan, 2012

In November, a California Court of Appeals decision set the stage for a likely California Supreme...More>>

Article
Marketing Goes Mobile   1 Nov, 2011

As the days of travel agents and agencies quickly fade, DR is a no-brainer for industry marketers...More>>

Article
Radio Waves: Countering Infomercial Stigma With Radio Personality Credibility   1 Nov, 2011

Parodies on “Saturday Night Live” are one thing, but the real damage comes from the seemingly...More>>

Article
Media Zone: Why Retailers Love DRTV Products   1 Nov, 2011

As retailers nationwide struggle to rise above the economic downturn, a quick glance at the shelves...More>>

Article
Editorial Advisory Board Forum — Can Playing Politics Pay for DR Experts?   1 Nov, 2011

With just a year until the 2012 presidential general election, buzz is already heating up about the...More>>

Article
DRMA Spotlight: ‘Building Brand’ the Right Way   1 Nov, 2011

DRMA Spotlight: ‘Building Brand’ the Right Way with Doug GarnettMore>>

Article
Global Perspective: DRTV Measures of Success in Germany, Austria and Switzerland   1 Oct, 2011

Germany, Austria and Switzerland are markets with high purchasing power, and with a combined...More>>

Article
Field Reports    1 Oct, 2011

LAS VEGAS — A full house of nearly 600 people saw Hearthware Inc. win the Direct Response...More>>

Article
Guest Opinion: Getting Maximum Impact from DRTV, Part III   1 Sep, 2011

It’s no secret that the successful execution of a DRTV campaign can be difficult. Sometimes...More>>

Article
Legal Review: FTC Slims Down Nivea’s Wallet Over ‘My Silhouette’ Claims   1 Sep, 2011

The Federal Trade Commission (FTC) was once termed “The National Nanny” by the Washington Post....More>>





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