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Agencies

Marketing Agency news and information.


Article
Getting a Jump on the New Year   1 Jan, 2012

As 2012 gets underway, direct response marketers are faced with another year of challenges,...More>>

Ride of a Lifetime with Eric Watterson Article
The Ride of a Lifetime   1 Jan, 2012

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director,...More>>

Article
Legal Review: CashCall Case Brings Call Monitoring Into the Spotlight   1 Jan, 2012

In November, a California Court of Appeals decision set the stage for a likely California Supreme...More>>

Article
Marketing Goes Mobile   1 Nov, 2011

As the days of travel agents and agencies quickly fade, DR is a no-brainer for industry marketers...More>>

Article
Radio Waves: Countering Infomercial Stigma With Radio Personality Credibility   1 Nov, 2011

Parodies on “Saturday Night Live” are one thing, but the real damage comes from the seemingly...More>>

Article
Media Zone: Why Retailers Love DRTV Products   1 Nov, 2011

As retailers nationwide struggle to rise above the economic downturn, a quick glance at the shelves...More>>

Article
Editorial Advisory Board Forum — Can Playing Politics Pay for DR Experts?   1 Nov, 2011

With just a year until the 2012 presidential general election, buzz is already heating up about the...More>>

Article
DRMA Spotlight: ‘Building Brand’ the Right Way   1 Nov, 2011

DRMA Spotlight: ‘Building Brand’ the Right Way with Doug GarnettMore>>

Article
Global Perspective: DRTV Measures of Success in Germany, Austria and Switzerland   1 Oct, 2011

Germany, Austria and Switzerland are markets with high purchasing power, and with a combined...More>>

Article
Field Reports    1 Oct, 2011

LAS VEGAS — A full house of nearly 600 people saw Hearthware Inc. win the Direct Response...More>>





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