response magazine logo

Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  
Response Magazine > Agencies



Agencies

Marketing Agency news and information.


File
But Wait, There's More!   1 May, 2011

But Wait, There's More! May 2011More>>

blank Article
Legal Review: Online Marketer to Pay FTC for Affiliates’ Misleading Reviews   1 May, 2011

The Federal Trade Commission (FTC) recently announced that Legacy Learning Systems Inc. and its...More>>

blank Article
Media Zone: Putting the Customer First on the Web   1 May, 2011

Striking a balance in a world where advertisers don’t always respect everyone’s online privacy.More>>

Article
En Español: 5 Keys to Choosing the Right U.S. Hispanic Partner   1 Apr, 2011

As recent Census data has shown that U.S. Hispanic population growth rates are higher than...More>>

Article
Media Zone: Getting Maximum Impact from DRTV, Part II   1 Apr, 2011

In Response’s January issue, I introduced the Six Degrees of DRTV™ that Atomic Direct uses to...More>>

blank Article
Media That Pays to Play on the Shelves   1 Apr, 2011

Not all DRTV campaigns are created equal. Some incorporate elements meant to sell as many products...More>>

blank Article
DRTV Production: A Winning Combination   1 Mar, 2011

What do you get when you cross a successful DRTV marketer of products like Wonder Hanger with...More>>

Article
Legal Review: FTC’s ‘Tested Green’ Action Catches Phony Certification Red-Handed   1 Mar, 2011

On Jan. 11, the Federal Trade Commission (FTC) announced that it had reached a consent agreement...More>>

Article
Media Zone: Breaking it Down: Why DRTV Works in All Market Conditions   1 Mar, 2011

When business is booming, rarely do companies stop to think about where every dollar is being...More>>

Article
Field Reports   1 Mar, 2011

In its October 2010 issue, Response announced and spotlighted the three finalists and winner of the...More>>





©2013 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals