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Agencies

Marketing Agency news and information.


Article
The Evolution of Radio   1 Feb, 2012

Traditional radio sees its share of change, with new Internet and satellite options that let...More>>

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DRMA Spotlight: More Than Just a Pretty Number   1 Feb, 2012

Age may just be a number, but the right number could add ages to your company’s success — and...More>>

Article
En Espanol: Understanding Hispanic Buying Behavior and How It Drives Sales   1 Feb, 2012

Hispanics will make up more than 50 percent of U.S. population growth from 2009 to 2015. They are...More>>

Article
News: Field Reports — January 2012   1 Jan, 2012

Thane Keeps the Momentum Going; TV Pitchman Trudeau Loses $37.6 Million Appeal; Obama Kicks Off TV...More>>

Article
Getting a Jump on the New Year   1 Jan, 2012

As 2012 gets underway, direct response marketers are faced with another year of challenges,...More>>

Ride of a Lifetime with Eric Watterson Article
The Ride of a Lifetime   1 Jan, 2012

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director,...More>>

Article
Legal Review: CashCall Case Brings Call Monitoring Into the Spotlight   1 Jan, 2012

In November, a California Court of Appeals decision set the stage for a likely California Supreme...More>>

Article
Marketing Goes Mobile   1 Nov, 2011

As the days of travel agents and agencies quickly fade, DR is a no-brainer for industry marketers...More>>

Article
Radio Waves: Countering Infomercial Stigma With Radio Personality Credibility   1 Nov, 2011

Parodies on “Saturday Night Live” are one thing, but the real damage comes from the seemingly...More>>

Article
Media Zone: Why Retailers Love DRTV Products   1 Nov, 2011

As retailers nationwide struggle to rise above the economic downturn, a quick glance at the shelves...More>>





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