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Marketing Agency news and information.


Article
En Español: Retailers Clamor for a Growing Critical Mass   1 May, 2012

Hispanics have larger and younger families with a greater amount of their disposable income being...More>>

Article
Media Zone: Six Ways to Extend Your DRTV Brand   1 May, 2012

There comes a time in every DRTV product’s lifecycle when the big question arises: “Is now the...More>>

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Cannella Goes a Long Way Toward DR Success   1 Apr, 2012

BURLINGTON, Wis. – A lot of big names in the direct response industry like to boast they’ve...More>>

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The Rise of DRTV-Friendly E-commerce Sites   1 Apr, 2012

The Web has long been a hotbed for companies that sell direct to consumers. Using their own...More>>

Article
Beauty Before Age   1 Apr, 2012

The old idiom “age before beauty” might not pack as much of a punch with today’s generation,...More>>

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DRMA News - March 2012   1 Mar, 2012

DRMA News - Response Magazine, March 2012More>>

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The Reign of Thane   1 Mar, 2012

Considering the average person travels almost 40 miles on a normal day, while the typical driver...More>>

Article
Piracy and Counterfeiting Move to the Front Burner   1 Mar, 2012

The early weeks of 2012 may go down in history as the great awakening to piracy and counterfeiting...More>>

Article
Deciphering the QR Code   1 Mar, 2012

Direct response is all about getting consumers to take action. Pick up the phone, visit a website,...More>>

DRMA Spotlight: Dial 800 Article
DRMA Spotlights Dial 800: More Than Just a Pretty Number   21 Feb, 2012

DRMA Spotlights Dial 800: More Than Just a Pretty Number Dial800 does a number on its...More>>





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