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Marketing Agency news and information.


Article
Media Zone: The Top 4 DRTV Myths … Dispelled!   1 Nov, 2012

When you’re in an industry for nearly 30 years, and you’ve witnessed firsthand its birth, rise...More>>

Article
Field Reports October 2012   1 Oct, 2012

LAS VEGAS — SENSA Products LLC was awarded the fourth annual Direct Response Marketing Alliance...More>>

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Media Zone: 9 Success Tips for First-Time Infomercial Marketers   1 Sep, 2012

If you’ve been thinking about adding 30-minute DRTV commercials to your marketing portfolio, but...More>>

Article
En Espanol: Are You Shaping Your Online Strategy to Include Hispanics?    1 Sep, 2012

There are more than 33 million U.S. Hispanics online. With the proliferation of sales in...More>>

Article
Legal Review: Release of Study Leaves Marketers Wondering Just What FTC Is 'Up To'   1 Sep, 2012

The Federal Trade Commission's (FTC) recent release of a consumer survey and statements in the...More>>

General Info
2012 DRMA Moy Nominee - Thane Direct, Inc.   8 Aug, 2012

2012 DRMA Moy Nominee - Thane Direct, Inc.More>>

General Info
2012 DRMA MOY Nominee - BJ Global Direct   31 Jul, 2012

2012 DRMA MOY Nominee - BJ Global DirectMore>>

Article
All in the Family   1 Jul, 2012

Something interesting is happening in direct response: the torch is being passed. Now the children...More>>

Article
Media Zone: Why Mobile + DRTV = Success   1 Jul, 2012

Five reasons why DRTV and mobile make such a great pair.More>>

Article
Legal Review: Spokeo's Data Broker Business Model Results in First-of-Its-Kind FTC Action   1 Jul, 2012

On June 12, the Federal Trade Commission (FTC) leveled an $800,000 civil penalty against Spokeo...More>>





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