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Agencies

Marketing Agency news and information.


Article
Media Zone: Why Mobile + DRTV = Success   1 Jul, 2012

Five reasons why DRTV and mobile make such a great pair.More>>

Article
Legal Review: Spokeo's Data Broker Business Model Results in First-of-Its-Kind FTC Action   1 Jul, 2012

On June 12, the Federal Trade Commission (FTC) leveled an $800,000 civil penalty against Spokeo...More>>

Article
Response Advisors Forum: Does Social Sell?   1 Jun, 2012

Facebook. Twitter. Pinterest. Blogs. Message boards. Consumer-review websites. What do all of...More>>

Article
Media Zone: Bridging the Gap Between DR and Retail   1 Jun, 2012

What do direct response marketers have that brand marketers don’t? It only sounds like the start...More>>

Article
Field Reports - May 2012   1 May, 2012

WASHINGTON — Timeliness, truthful discussion and thought-provoking meetings headlined the “DMA...More>>

Article
Legal Review: Appellate Court Ruling Changes Game for E-mail Campaigns   1 May, 2012

A recent California appellate court decision, Balsom v. Trancos, has serious implications for...More>>

Article
En Español: Retailers Clamor for a Growing Critical Mass   1 May, 2012

Hispanics have larger and younger families with a greater amount of their disposable income being...More>>

Article
Media Zone: Six Ways to Extend Your DRTV Brand   1 May, 2012

There comes a time in every DRTV product’s lifecycle when the big question arises: “Is now the...More>>

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Cannella Goes a Long Way Toward DR Success   1 Apr, 2012

BURLINGTON, Wis. – A lot of big names in the direct response industry like to boast they’ve...More>>

Article
The Rise of DRTV-Friendly E-commerce Sites   1 Apr, 2012

The Web has long been a hotbed for companies that sell direct to consumers. Using their own...More>>





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