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Marketing Agency news and information.


Article
Legal Review: Release of Study Leaves Marketers Wondering Just What FTC Is 'Up To'   1 Sep, 2012

The Federal Trade Commission's (FTC) recent release of a consumer survey and statements in the...More>>

General Info
2012 DRMA Moy Nominee - Thane Direct, Inc.   8 Aug, 2012

2012 DRMA Moy Nominee - Thane Direct, Inc.More>>

General Info
2012 DRMA MOY Nominee - BJ Global Direct   31 Jul, 2012

2012 DRMA MOY Nominee - BJ Global DirectMore>>

Article
All in the Family   1 Jul, 2012

Something interesting is happening in direct response: the torch is being passed. Now the children...More>>

Article
Media Zone: Why Mobile + DRTV = Success   1 Jul, 2012

Five reasons why DRTV and mobile make such a great pair.More>>

Article
Legal Review: Spokeo's Data Broker Business Model Results in First-of-Its-Kind FTC Action   1 Jul, 2012

On June 12, the Federal Trade Commission (FTC) leveled an $800,000 civil penalty against Spokeo...More>>

Article
Response Advisors Forum: Does Social Sell?   1 Jun, 2012

Facebook. Twitter. Pinterest. Blogs. Message boards. Consumer-review websites. What do all of...More>>

Article
Media Zone: Bridging the Gap Between DR and Retail   1 Jun, 2012

What do direct response marketers have that brand marketers don’t? It only sounds like the start...More>>

Article
Field Reports - May 2012   1 May, 2012

WASHINGTON — Timeliness, truthful discussion and thought-provoking meetings headlined the “DMA...More>>

Article
Legal Review: Appellate Court Ruling Changes Game for E-mail Campaigns   1 May, 2012

A recent California appellate court decision, Balsom v. Trancos, has serious implications for...More>>





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