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Article
Field Reports - January 2013   1 Jan, 2013

DRMA Member of the Year. Response Magazine and the Direct Response Marketing Alliance (DRMA)...More>>

News
Icon Media Direct’s Nancy Lazkani Wins DRMA Member of the Year   19 Dec, 2012

NEW YORK – Response Magazine and the Direct Response Marketing Alliance (DRMA) salutes Nancy...More>>

Article
Global Perspective: DRTV Rises in France   1 Dec, 2012

France has emerged as one of Europe’s most receptive markets for DRTV. A country of 65 million...More>>

Article
En Español: Dubbing Jeopardy?   1 Dec, 2012

For sure, the simplest, fastest and cheapest way to test a U.S. Hispanic campaign is to dub your...More>>

Article
Guest Opinion: New Rules for Retail Support   1 Nov, 2012

During the past two decades, retail has moved from being the end game for DRTV marketers to the...More>>

Article
Legal Review: Differentiation Is Not Just in the Eye of the Marketer   1 Nov, 2012

In the hyper-competitive direct response marketplace, differentiation can be the key to a...More>>

Article
Media Zone: The Top 4 DRTV Myths … Dispelled!   1 Nov, 2012

When you’re in an industry for nearly 30 years, and you’ve witnessed firsthand its birth, rise...More>>

Article
Field Reports October 2012   1 Oct, 2012

LAS VEGAS — SENSA Products LLC was awarded the fourth annual Direct Response Marketing Alliance...More>>

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Media Zone: 9 Success Tips for First-Time Infomercial Marketers   1 Sep, 2012

If you’ve been thinking about adding 30-minute DRTV commercials to your marketing portfolio, but...More>>

Article
En Espanol: Are You Shaping Your Online Strategy to Include Hispanics?    1 Sep, 2012

There are more than 33 million U.S. Hispanics online. With the proliferation of sales in...More>>





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