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DRMA Spotlight: Cracking the Code   1 Feb, 2013

Scott Richards, CEO of Los Angeles-based Dial800, doesn’t hesitate when asked how the company...More>>

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Field Reports - February 2013   1 Feb, 2013

SANTA MONICA, Calif. — In early January, Mercury Media, a leading full-service direct response...More>>

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Legal Review: Robocall, DNC Violations May Annoy FTC More Than the Average Consumer   1 Jan, 2013

In December, the Federal Trade Commission (FTC) announced its 100th “Do Not Call” enforcement...More>>

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Media Zone: We Want Our HDTV Ads!   1 Jan, 2013

High definition has changed the way viewers watch TV and the way DRTV producers make and format...More>>

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Field Reports - January 2013   1 Jan, 2013

DRMA Member of the Year. Response Magazine and the Direct Response Marketing Alliance (DRMA)...More>>

News
Icon Media Direct’s Nancy Lazkani Wins DRMA Member of the Year   19 Dec, 2012

NEW YORK – Response Magazine and the Direct Response Marketing Alliance (DRMA) salutes Nancy...More>>

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Global Perspective: DRTV Rises in France   1 Dec, 2012

France has emerged as one of Europe’s most receptive markets for DRTV. A country of 65 million...More>>

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En Español: Dubbing Jeopardy?   1 Dec, 2012

For sure, the simplest, fastest and cheapest way to test a U.S. Hispanic campaign is to dub your...More>>

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Guest Opinion: New Rules for Retail Support   1 Nov, 2012

During the past two decades, retail has moved from being the end game for DRTV marketers to the...More>>

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Legal Review: Differentiation Is Not Just in the Eye of the Marketer   1 Nov, 2012

In the hyper-competitive direct response marketplace, differentiation can be the key to a...More>>





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