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DRMA Spotlight: Dial800 February 2013   13 Feb, 2013

DRMA Spotlight: Dial800 February 2013More>>

Article
In Production: Engage Them … Then Offer The Deal They Can’t Refuse   1 Feb, 2013

Ever since we began producing infomercial programming — well over two decades ago — we have...More>>

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DRMA Spotlight: Cracking the Code   1 Feb, 2013

Scott Richards, CEO of Los Angeles-based Dial800, doesn’t hesitate when asked how the company...More>>

Article
Field Reports - February 2013   1 Feb, 2013

SANTA MONICA, Calif. — In early January, Mercury Media, a leading full-service direct response...More>>

Article
Legal Review: Robocall, DNC Violations May Annoy FTC More Than the Average Consumer   1 Jan, 2013

In December, the Federal Trade Commission (FTC) announced its 100th “Do Not Call” enforcement...More>>

Article
Media Zone: We Want Our HDTV Ads!   1 Jan, 2013

High definition has changed the way viewers watch TV and the way DRTV producers make and format...More>>

Article
Field Reports - January 2013   1 Jan, 2013

DRMA Member of the Year. Response Magazine and the Direct Response Marketing Alliance (DRMA)...More>>

News
Icon Media Direct’s Nancy Lazkani Wins DRMA Member of the Year   19 Dec, 2012

NEW YORK – Response Magazine and the Direct Response Marketing Alliance (DRMA) salutes Nancy...More>>

Article
Global Perspective: DRTV Rises in France   1 Dec, 2012

France has emerged as one of Europe’s most receptive markets for DRTV. A country of 65 million...More>>

Article
En Español: Dubbing Jeopardy?   1 Dec, 2012

For sure, the simplest, fastest and cheapest way to test a U.S. Hispanic campaign is to dub your...More>>





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