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Article
Legal Review: CIPA Class Actions Losing Favor With Judges   1 Mar, 2013

The Ninth Circuit Court of Appeals’ recent ruling in Faulkner v. ADT may appear, at first, to be...More>>

Article
En Español: Setting Consumer Trends in 2013 and Beyond   1 Mar, 2013

Hispanics currently make up 17 percent of the U.S. population, but they are also 10 years younger...More>>

Article
Media Zone: DRTV: The Ultimate Brand Re-Energizer   1 Mar, 2013

Brand advertisers may think they have it “in the bag” when it comes to consumer engagement,...More>>

General Info
DRMA Spotlight: Dial800 February 2013   13 Feb, 2013

DRMA Spotlight: Dial800 February 2013More>>

Article
In Production: Engage Them … Then Offer The Deal They Can’t Refuse   1 Feb, 2013

Ever since we began producing infomercial programming — well over two decades ago — we have...More>>

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DRMA Spotlight: Cracking the Code   1 Feb, 2013

Scott Richards, CEO of Los Angeles-based Dial800, doesn’t hesitate when asked how the company...More>>

Article
Field Reports - February 2013   1 Feb, 2013

SANTA MONICA, Calif. — In early January, Mercury Media, a leading full-service direct response...More>>

Article
Legal Review: Robocall, DNC Violations May Annoy FTC More Than the Average Consumer   1 Jan, 2013

In December, the Federal Trade Commission (FTC) announced its 100th “Do Not Call” enforcement...More>>

Article
Media Zone: We Want Our HDTV Ads!   1 Jan, 2013

High definition has changed the way viewers watch TV and the way DRTV producers make and format...More>>

Article
Field Reports - January 2013   1 Jan, 2013

DRMA Member of the Year. Response Magazine and the Direct Response Marketing Alliance (DRMA)...More>>





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