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Agencies

Marketing Agency news and information.


Article
Legal Review: Getting Back to the Basics   1 May, 2013

If you’ve ever seen professional athletes train, you know they stick to the fundamentals —...More>>

Article
Media Zone: Are You Missing Out on the Second Screen?   1 May, 2013

Successfully delivering TV advertising messages isn’t easy these days, what with the...More>>

Article
Guest Opinion: Don’t Test Whispers   1 Apr, 2013

DRTV campaigns draw tremendous strength and power from the ability to measure phone and Web...More>>

Article
En Español: Incremental Change Produces Big Profits   1 Apr, 2013

If you were to ask most practitioners of direct marketing how they achieve significant improvements...More>>

Article
Field Reports   1 Apr, 2013

As Irvington, N.Y.-based Lockard & Wechsler Direct (L&W) reaches its 20th anniversary this year,...More>>

General Info
DRMA Spotlight: Cannella March 2013   15 Mar, 2013

DRMA Spotlight: Cannella March 2013More>>

Article
Guest Opinion: How to Win Over Dual-Screen Consumers   1 Mar, 2013

Herbert Krugman first formalized the notion that television advertising is a medium that requires...More>>

Article
Legal Review: CIPA Class Actions Losing Favor With Judges   1 Mar, 2013

The Ninth Circuit Court of Appeals’ recent ruling in Faulkner v. ADT may appear, at first, to be...More>>

Article
En Español: Setting Consumer Trends in 2013 and Beyond   1 Mar, 2013

Hispanics currently make up 17 percent of the U.S. population, but they are also 10 years younger...More>>

Article
Media Zone: DRTV: The Ultimate Brand Re-Energizer   1 Mar, 2013

Brand advertisers may think they have it “in the bag” when it comes to consumer engagement,...More>>





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