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Marketing Agency news and information.


Article
Media Zone: Seeing the Forest Despite the Trees   1 Dec, 2013

I founded Atomic Direct in 1998 to pursue a DRTV future that retailers now call “omnichannel,”...More>>

Article
Guest Opinion: How to Assemble a Best-in-Class Vendor Team   1 Nov, 2013

When a direct marketer thinks of client-vendor relationships, it’s often easier to think of...More>>

Article
Legal Review: Advertisers Go Native; FTC and NAD Pay Attention   1 Nov, 2013

There is no doubt that “native advertising” is the hottest trend for large brands advertising...More>>

Article
Going Mobile: Tapping the Mobile Video Ad Goldmine   1 Nov, 2013

Smart marketers usually can’t bring themselves to ignore 2 billion guaranteed ad views, but...More>>

Article
Media Zone: Value — Not Rate — Is the Key to the Best Media Buy   1 Nov, 2013

In the world of direct response, there is no bad media — only bad media rates. Technically rates...More>>

Article
Guest Opinion: What Is the Richest Target Audience of All?   1 Oct, 2013

Which generation represents 35 percent of the U.S. market, yet accounts for 40 percent of consumer...More>>

Article
Global Perspective: TV Is Only Part of a Larger Picture   1 Oct, 2013

Throughout the course of the direct response marketing era, dating to the 1980s, there has been one...More>>

Article
Legal Review: Getting Back to the Basics   1 May, 2013

If you’ve ever seen professional athletes train, you know they stick to the fundamentals —...More>>

Article
Media Zone: Are You Missing Out on the Second Screen?   1 May, 2013

Successfully delivering TV advertising messages isn’t easy these days, what with the...More>>

Article
Guest Opinion: Don’t Test Whispers   1 Apr, 2013

DRTV campaigns draw tremendous strength and power from the ability to measure phone and Web...More>>





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