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Marketing Agency news and information.


Article
Guest Opinion: Start With Research for On-Air Success in DRTV   11 Jul, 2010

One of my employees recently attended a talk by the head of a large brand DRTV agency. This...More>>

Article
Legal Review: The FTC Fires a Warning Shot After AnnTaylor’s Blogging Adventure   11 Jul, 2010

Back in the 1950s, the level of violence in television shows was very low. In most of the TV...More>>

Article
Media Zone: Imagining a Direct Response iPad App   11 Jul, 2010

For advertisers, the debate about whether Apple’s iPad provides superior experiences to its...More>>

Article
The Impact of Sir Issac Newton on DRTV   7 May, 2010

How the classic ‘Scientific Method’ can be applied to a direct response campaign with stunning...More>>

Article
Here’s To Your Health   4 Feb, 2010

The U.S. population is not only aging — it’s also fighting diseases like obesity, cancer and...More>>

Article
Marketer of the Year Spotlight: Thane Direct Continues to Expand Worldwide Power   1 Dec, 2009

In its October issue, Response announced and spotlighted the three finalists and winner of the...More>>

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But Wait, There's More: DRMA Marketer of the Year Award Top 10    1 Sep, 2009

Response Salutes the Top 10 Nominees in the Inaugural DRMA Marketer of the Year Award Competition More>>

Article
Bridging the Gap    1 Sep, 2009

A few months ago, Mal Karlin's New York-based DR agency was hired by a general advertising firm to...More>>

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Is Online Video Living Up to the Hype?   1 Jun, 2009

Members of Response's Editorial Advisory Board see a possibly breathtaking medium for direct...More>>

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Partnering for Success   1 May, 2009

It makes Robert Yallen's day when a marketer calls his company, desperate for help in picking up...More>>





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