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Article Bridging the Gap 1 Sep, 2009 A few months ago, Mal Karlin's New York-based DR agency was hired by a general advertising firm to...More>>
	Article Is Online Video Living Up to the Hype? 1 Jun, 2009 Members of Response's Editorial Advisory Board see a possibly breathtaking medium for direct...More>>
	Article Partnering for Success 1 May, 2009 It makes Robert Yallen's day when a marketer calls his company, desperate for help in picking up...More>>
Article Hanging Around the Home 1 Mar, 2009 The country is in a recession and all households are cutting back on travel and entertainment...More>>
Article Is Branding Dead? 1 Jan, 2009 Provocative question, isn't it? Yes, 10 years ago, one could have never asked such a question with...More>>
Article Piecing It Together 1 Sep, 2008 Time was that traditional agencies saw their DRTV cousins as threats, lurking in the wings ready to...More>>
Article Brokering the Best Time 1 Jun, 2008 Throughout the history of direct response television, perhaps no word sets the media part of the...More>>

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