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Marketing Agency news and information.


General Ad Dollars Make a Comeback Article
Media Buying & Planning Guide: General Ad Dollars Make a Comeback   18 Oct, 2010

As general ad dollars trickle back into the marketplace and election season ramps up, short-form...More>>

Your Baby Can Earns Marketer of the Year Award Article
Your Baby Can Earns Marketer of the Year Award   18 Oct, 2010

Denise Kovac believes a product that educates and empowers children prompts great work from those...More>>

Article
Support Services: Research Proves Memorable Toll-Free Numbers Perform Better   17 Sep, 2010

In a first-of-its kind study, research shows that direct response campaigns that use so-called...More>>

Article
Media Zone: WebM: A Game Changer for Online Video   17 Sep, 2010

Online video is just plain hot. Marketers from all corners of the business world are combining...More>>

Article
Net Gains: Using a Hispanic Market Strategy to Increase U.S. Web Sales.   17 Sep, 2010

In the U.S. direct response industry marketplace, we talk about a variety of tactics to increase...More>>

Article
Legal Review: FTC Doubles Down on Substantiation   17 Sep, 2010

The Federal Trade Commission (FTC) says that advertisers must have a “reasonable basis” for...More>>

Article
Guest Opinion: Start With Research for On-Air Success in DRTV   11 Jul, 2010

One of my employees recently attended a talk by the head of a large brand DRTV agency. This...More>>

Article
Legal Review: The FTC Fires a Warning Shot After AnnTaylor’s Blogging Adventure   11 Jul, 2010

Back in the 1950s, the level of violence in television shows was very low. In most of the TV...More>>

Article
Media Zone: Imagining a Direct Response iPad App   11 Jul, 2010

For advertisers, the debate about whether Apple’s iPad provides superior experiences to its...More>>

Article
The Impact of Sir Issac Newton on DRTV   7 May, 2010

How the classic ‘Scientific Method’ can be applied to a direct response campaign with stunning...More>>





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