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Idle Hands Prove Innovative for Housewares    1 Mar, 2011

When the U.S. economy began its sharp decline a few years ago, consumers did what they could to cut...More>>

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But Wait, There's More!   1 Mar, 2011

But Wait, There's More!More>>

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Socialized Marketing: Direct response marketers are discovering social media’s perfect pitch potential.   1 Feb, 2011

Social media is putting the “wow” in direct response marketing for companies such as Allstar...More>>

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Just What (the) DR Ordered: A Healthy Approach to Baby Boomers   1 Feb, 2011

The 77 million baby boomers born between 1946 and 1964 are a far cry from your run-of-the-mill...More>>

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En Espanol: The Big Hurdle: Measuring Online Bilingual Sales   1 Feb, 2011

At a time when direct marketers need to confront increased competition for media inventory and when...More>>

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Guest Opinion: Getting Maximum Impact from DRTV   1 Jan, 2011

The DRTV industry has come a long way during the past 25 years. Yet the one-dimensional nature of...More>>

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En Español: Top 6 Tips for Hispanic Media Buying   1 Jan, 2011

The U.S. Hispanic population is booming, and multiple sources confirm that concurrent U.S. Hispanic...More>>

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Legal Review: Rockefeller Bill Caps off Tough 2010 for Marketers   1 Jan, 2011

2010 represented the toughest legislative climate the DR industry has faced in years — and 2011...More>>

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Media Zone: Solving the Brand + DRTV Equation   1 Jan, 2011

Mixing traditional advertising agencies with DRTV specialists can be a lot like pouring oil into...More>>

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Editorial Advisors Forum: DRTV at 25 A Look Back and Ahead   1 Jan, 2011

The close of 2010 officially marked the end of the direct response television business’ first...More>>





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