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Marketing Agency news and information.


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Socialized Marketing: Direct response marketers are discovering social media’s perfect pitch potential.   1 Feb, 2011

Social media is putting the “wow” in direct response marketing for companies such as Allstar...More>>

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Just What (the) DR Ordered: A Healthy Approach to Baby Boomers   1 Feb, 2011

The 77 million baby boomers born between 1946 and 1964 are a far cry from your run-of-the-mill...More>>

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En Espanol: The Big Hurdle: Measuring Online Bilingual Sales   1 Feb, 2011

At a time when direct marketers need to confront increased competition for media inventory and when...More>>

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Guest Opinion: Getting Maximum Impact from DRTV   1 Jan, 2011

The DRTV industry has come a long way during the past 25 years. Yet the one-dimensional nature of...More>>

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En Español: Top 6 Tips for Hispanic Media Buying   1 Jan, 2011

The U.S. Hispanic population is booming, and multiple sources confirm that concurrent U.S. Hispanic...More>>

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Legal Review: Rockefeller Bill Caps off Tough 2010 for Marketers   1 Jan, 2011

2010 represented the toughest legislative climate the DR industry has faced in years — and 2011...More>>

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Media Zone: Solving the Brand + DRTV Equation   1 Jan, 2011

Mixing traditional advertising agencies with DRTV specialists can be a lot like pouring oil into...More>>

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Editorial Advisors Forum: DRTV at 25 A Look Back and Ahead   1 Jan, 2011

The close of 2010 officially marked the end of the direct response television business’ first...More>>

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Web Marketing Works Out   1 Jan, 2011

As far back as direct response marketers can remember, health and fitness has always been a staple...More>>

Consumer Electronics Article
Making a Connection With DR   1 Dec, 2010

Despite a rough few years in consumer electronics, marketers in the space are expecting nothing but...More>>





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