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Marketing Agency news and information.


Article
Field Reports - April 2014   1 Apr, 2014

Field Reports - April 2014: News and information from around the direct, digital and data-driven...More>>

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But Wait There's More!   1 Mar, 2014

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Article
Legal Review: The Dark Side of the Dune   1 Mar, 2014

Last year, one of my favorite television commercials consisted of a YouTube-style video (complete...More>>

Article
Media Zone: Remarketing Stretches Your Campaign Dollars   1 Mar, 2014

In the offline advertising world, “frequency” — or, the concept that a consumer must see an...More>>

Article
Legal Review: Bad Diet Ads - The Fat That the FTC Wants Media to Trim   1 Jan, 2014

It should come as no surprise to marketers that the Federal Trade Commission (FTC) has a soft spot...More>>

Article
Media Zone: Are You Really Measuring Your Social Media Performance?   1 Jan, 2014

If there’s one thing about DRTV marketers, they know and understand the value of measurement,...More>>

Article
En Español: U.S. Hispanic Media: What You Really Need to Know   1 Dec, 2013

As an influential and growing segment of the population, the U.S. Hispanic market has become a...More>>

Article
Media Zone: Seeing the Forest Despite the Trees   1 Dec, 2013

I founded Atomic Direct in 1998 to pursue a DRTV future that retailers now call “omnichannel,”...More>>

Article
Guest Opinion: How to Assemble a Best-in-Class Vendor Team   1 Nov, 2013

When a direct marketer thinks of client-vendor relationships, it’s often easier to think of...More>>

Article
Legal Review: Advertisers Go Native; FTC and NAD Pay Attention   1 Nov, 2013

There is no doubt that “native advertising” is the hottest trend for large brands advertising...More>>





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