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Marketing Agency news and information.


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Response Advisors Forum: Entering the ‘Omnichannel’ Era   1 Jan, 2015

For anyone who’s spent any appreciable time in the marketing world, the seemingly constant debuts...More>>

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Media Zone: Is Your Campaign Optimized for Today’s Second Screen Reality?   1 Dec, 2014

According to Nielsen, 84 percent of consumers are using gadgets such as smartphones or tablets...More>>

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Legal Review: FTC’s Bold Face Announcement Takes on Ads’ Fine Print   1 Nov, 2014

Fine-print disclosures are everywhere. From pharmaceutical ads in publications like The New Yorker...More>>

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En Español: Understanding the Evolving Hispanic Media Landscape   1 Nov, 2014

You are likely reaching Hispanics in your current marketing efforts. The majority of U.S. Hispanics...More>>

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Media Zone: How to Develop and Leverage a DRTV-Pinterest Connection   1 Nov, 2014

When the word Pinterest comes up in conversation these days, the image of direct response...More>>

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Legal Review: Personal Liability for Your Company’s Wrongs   1 Sep, 2014

Most of you are probably aware that under the FTC Act, the Federal Trade Commission has the...More>>

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Guest Opinion: Research Topples Parodies of the Long-Form Consumer   1 Sep, 2014

The direct response television marketing channel is often misunderstood outside of the industry....More>>

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En Espanol - Lock in Future Growth: Capturing the Elusive Hispanic Customer   1 Sep, 2014

Reinforcing the overwhelming evidence that speaks to the massive size, growth and influence of the...More>>

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Media Zone: Leveraging Micro-Videos in the Direct Response Arena   1 Sep, 2014

Just when you thought consumers’ attention spans couldn’t possibly get any shorter, they did....More>>

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Legal Review: After POM/Coca-Cola Decision, Some Claims Aren’t Worth the Squeeze   1 Jul, 2014

A recent U.S. Supreme Court decision in POM Wonderful v. Coca-Cola has opened a potential new...More>>





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