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Marketing Agency news and information.


Article
Legal Review: FTC’s Bold Face Announcement Takes on Ads’ Fine Print   1 Nov, 2014

Fine-print disclosures are everywhere. From pharmaceutical ads in publications like The New Yorker...More>>

Article
En Español: Understanding the Evolving Hispanic Media Landscape   1 Nov, 2014

You are likely reaching Hispanics in your current marketing efforts. The majority of U.S. Hispanics...More>>

Article
Media Zone: How to Develop and Leverage a DRTV-Pinterest Connection   1 Nov, 2014

When the word Pinterest comes up in conversation these days, the image of direct response...More>>

Article
Legal Review: Personal Liability for Your Company’s Wrongs   1 Sep, 2014

Most of you are probably aware that under the FTC Act, the Federal Trade Commission has the...More>>

Article
Guest Opinion: Research Topples Parodies of the Long-Form Consumer   1 Sep, 2014

The direct response television marketing channel is often misunderstood outside of the industry....More>>

Article
En Espanol - Lock in Future Growth: Capturing the Elusive Hispanic Customer   1 Sep, 2014

Reinforcing the overwhelming evidence that speaks to the massive size, growth and influence of the...More>>

Article
Media Zone: Leveraging Micro-Videos in the Direct Response Arena   1 Sep, 2014

Just when you thought consumers’ attention spans couldn’t possibly get any shorter, they did....More>>

Article
Legal Review: After POM/Coca-Cola Decision, Some Claims Aren’t Worth the Squeeze   1 Jul, 2014

A recent U.S. Supreme Court decision in POM Wonderful v. Coca-Cola has opened a potential new...More>>

Article
Media Zone: 30 Years of DRTV   1 Jul, 2014

Thirty years ago last month — June 1984 — the Federal Communications Commission (FCC)...More>>

Article
Field Reports - June 2014   1 Jun, 2014

News and information from around the direct, digital and data-driven marketing industry for June...More>>





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