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Legal Resources for DRTV Marketers

Legal Resources for Direct Response Marketers

Federal Trade Commission ( The FTC deals with issues that touch the economic life of every American. It is the only federal agency with both consumer protection and competition jurisdiction in broad sectors of the economy. The FTC pursues vigorous and effective law enforcement; advances consumers’ interests by sharing its expertise with federal and state legislatures and U.S. and international government agencies; develops policy and research tools through hearings, workshops, and conferences; and creates practical and plain-language educational programs for consumers and businesses in a global marketplace with constantly changing technologies.

National Association of Attorneys General ( The National Association of Attorneys General (NAAG) was founded in 1907 to help Attorneys General fulfill the responsibilities of their office and to assist in the delivery of high quality legal services to the states and territorial jurisdictions. NAAG’s mission is: "To facilitate interaction among Attorneys General as peers and to facilitate the enhanced performance of Attorneys General and their staffs."

Manatt Phelps & Phillips LLP ( Manatt’s Advertising, Marketing and Media Group clients include some of the world’s most important advertising agencies, media giants, consumer product companies and brands. The firm gives them the business counsel they need to create, disseminate and defend their marketing messages around the world.

Rutter Hobbs & Davidoff Inc. (  In today’s competitive world, companies regularly accuse each other of false or misleading advertising. Rutter Hobbs & Davidoff’s attorneys represent companies and individuals involved in such competitor-to-competitor disputes. The firm also proactively reviews clients’ intellectual property assets and portfolios, advertising claims and business practices to help ensure that they comply with applicable law and advise on related corporate matters, including trademark registration and contracts.

Venable LLP ( You’ve thought of an exciting new product you want to sell using both old and new media — billboards, radio, television, direct marketing and E-mail. But what can you say about it without running afoul of the regulators? Or prompting challenges by your competitors? Could a consumer group sue you? Could you be hauled into court years from now for having failed to disclose some facts about the product? You’re wondering if it’s time to seek legal representation. Venable attorneys know the intricacies of federal and state consumer laws. There is virtually no aspect of advertising and marketing where we haven’t played a role in shaping the rules that govern the product you are advertising.

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