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Financial Services

J.G. Wentworth's Direct Response Aria

1 Aug, 2008 By: Thomas Haire Response

CMO Ken Murray calls the financial services leader's comedic opera-themed DRTV spot the most successful campaign in his stellar two-decade career.


2004 William J. Skyrm, Esq., assistant general counsel for J.G. Wentworth, co-authors the bench book A Guide to the Transfer of Structured Settlements Annuities, published by The National Association of Women Judges (NAWJ). This is a first-of-its-kind guide for judges who are faced with approving transfers of structured settlement annuities.

2005 J.G. Wentworth begins working with financial professionals and creates the J.G. Wentworth Annuity Purchase Program . In the same year, J.G. Wentworth reaches the $2 billion mark in fundings.

2006 J.G. Wentworth begins purchasing Life-Only Payments attached to many structured settlements and annuities. This gives annuity and structured settlement holders additional financial flexibility. Also in 2006, the company's staff in Bryn Mawr surpasses 200 employees.

2007 J.G. Wentworth Life Settlements LLC begins purchasing life insurance policies from their owners in exchange for a lump sum.

Source: J.G. Wentworth

 

Ken Murray

 

Chief Marketing Officer, J.G. Wentworth, Bryn Mawr, Pa.


 

 

Hometown: Landenberg, Pa.

Resides: Wilmington, Del.

Education: B.A., English, University of Delaware; MBA, finance and economics, University of Florida

Family: Wife, Amy, and two children, Rebecca and Benjamin

Defining moments: "Getting married at an early age and having a great and supportive family has been the most important thing in my life, and helps me to keep balance. Professionally, stepping away from a comfortable position at MBNA three years ago to take some time to evaluate priorities and where I wanted to go next — and subsequently joining the J.G. Wentworth team — has been the best professional move I've made."

Greatest career accomplishment: "There are two things. At MBNA Europe, we built, from scratch, an online acquisition and customer service platform that, within two years of conception, generated close to 50 percent of accounts and accounted for 25 percent of service inquiries. At J.G. Wentworth, it's been working with a talented team to power through an extremely challenging business and economic environment, to remain one of the most respected financial services firms in the eyes of Wall Street."

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