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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
It’s What You Don’t Say: Time to Strengthen Your Social Media Disclosure Standards     13 Sep, 2016

Article By: Jeffrey D. Knowles, Leonard L. Gordon

Endorsements have always been one of the most powerful advertising techniques, and we can tell you...More>>

Open for Comment: Proposed Revisions to the 1995 Antitrust Guidelines for Licensing Intellectual Property     13 Sep, 2016

Article By: Jessica M. Pfau

The Federal Trade Commission (FTC) and the Department of Justice (DOJ) recently released proposed...More>>

FTC Back on Track in RTC Crusade     13 Sep, 2016

Article By: William I. Rothbard

As I wrote late last year, the Federal Trade Commission’s (FTC) crusade to mandate randomized...More>>

Warning to Executives: You Can Lose Personal Immunity From Business Liabilities     13 Sep, 2016

Article By: Arthur Yoon, Jeffrey Richter

It is common knowledge among participants in the direct marketing industry that, in addition to the...More>>

Warner Bros. Settles FTC Charges It Failed to Adequately Disclose Payments to Online Influencers     9 Aug, 2016

Article By: Adam Z. Solomon

More brands are paying online “influencers” to engage with, positively review, and market their...More>>


Breaking News
Research: Traditional TV Viewing Remains Strong     19 Apr, 2017

News By: Doug McPherson

NEW YORK – Reports of TV’s death are greatly exaggerated, according to new research. More>>

Comcast Plans NBCU SVOD as Regulatory Restrictions Expire     19 Apr, 2017

News By: Doug McPherson

PHILADELPHIA – NBCUniversal is planning to launch subscription-video-on-demand services (SVOD)...More>>

Walmart’s Latest Jab at Amazon: Discounts for In-Store Pick-Up     19 Apr, 2017

News By: Doug McPherson

BENTONVILLE, Ark. – Walmart continues to take jabs at Amazon with its latest offering: a discount...More>>

Simulmedia-Oracle Partnership Yields Linear TV Ad Deals Based on Purchase Data     19 Apr, 2017

News By: Doug McPherson

REDWOOD CITY, Calif. – TV audience targeting platform Simulmedia will partner with Oracle Data...More>>

Washington State Debates New Privacy Bills     19 Apr, 2017

News By: Doug McPherson

OLYMPIA, Wash. – One day after President Donald Trump signed the law repealing broadband privacy...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>