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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
What to Do When Your Processor Won’t Pay You? It Depends …     8 Nov, 2016

Article By: Theodore F. Monroe, Bradley O. Cebeci

Every week, I get a call from an agent or independent sales organization (ISO) – whom we will...More>>

How Addressable Advertising Brings Data and ROI to DRTV     8 Nov, 2016

Article By: Scott Berger

At the foundation of a DRTV buy is the need to drive measureable action from consumers who have...More>>

Native Video Ads: The New ‘Digimercials’     8 Nov, 2016

Article By: Ava Seavey

“I am an ROI marketer selling products and services on TV and on the internet, so why should I...More>>

How Can Brands Defend Themselves From Negative Review Sites?     11 Oct, 2016

Article By: Lindsey Carnett

Review sites have proven to be a popular part of today’s online shopping experience, with...More>>

The People, the Benefits, and the Experience     11 Oct, 2016

Article By: Pattie Mercier

The DRMA is more than just an amazing community of fabulous individuals with fruitful business...More>>


Breaking News
Industry Leaders, Social Media React Quickly to Amazon/Whole Foods Deal     21 Jun, 2017

News By: Doug McPherson

SEATTLE – Reaction to Amazon’s $13.7 billion purchase of Whole Foods on Friday has been swift...More>>

Nielsen: Cord-Cutting Isn’t All Bad News for Cable-TV Networks     21 Jun, 2017

News By: Doug McPherson

NEW YORK – The cable-TV industry is breathing a little easier after a new Nielsen report says...More>>

Comcast, NCTA, ACA Laud Rosenworcel Nomination; Senate Expected to Confirm Her     21 Jun, 2017

News By: Doug McPherson

WASHINGTON – President Donald Trump’s forthcoming nomination of Jessica Rosenworcel to return...More>>

Facebook Fights Marketers Suing Over Metrics; Promises More Transparency     21 Jun, 2017

News By: Doug McPherson

MENLO PARK, Calif. – Facebook is asking a judge to dismiss claims by marketers who are suing the...More>>

Instagram Tests Sponsor Transparency Tool With ‘Paid Partnership’ Tag     21 Jun, 2017

News By: Doug McPherson

SAN FRANCISCO – Instagram is now testing a new feature that will easily let its influencers mark...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>