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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Taking a Micro and a Macro Viewpoint on Attribution     17 Jan, 2017

Article By: Jeff Lazkani

In today’s multi-screen, cross-platform world, marketers have more ways than ever before to...More>>

My Pillow: More Than $1 Million Reasons to Think About Your Claims     13 Dec, 2016

Article By: Gary D. Hailey, Jeffrey D. Knowles

On Oct. 31, a group of district attorneys from 10 California counties served up a settlement with...More>>

Will Trump’s FTC Enforce the Commission’s Latest Enforcement Policy Statement?     13 Dec, 2016

Article By: William I. Rothbard

One of the tools the Federal Trade Commission (FTC) uses to provide guidance to business is the...More>>

Integrating OOH Performance in Total Audience Measurement     13 Dec, 2016

Article By: Sylvester Phifer

The state of the television media landscape is changing at breakneck speed. Audiences are consuming...More>>

The Emergence of e-Tail Retail: What’s Behind the Trend?     13 Dec, 2016

Article By: Peter Koeppel

E-commerce retailing emerged as a cheaper and more efficient way to get goods into the hands of...More>>


Breaking News
National TV Ad Revenues Dip; Analyst Expresses Concern     16 Aug, 2017

News By: Doug McPherson

NEW YORK – National TV advertising revenues of major media companies dropped 1 percent in the...More>>

FX’s Landgraf Calls Metrics Driving Netflix, Amazon, Hulu a ‘Stiff Headwind’ for Traditional TV Programmers     16 Aug, 2017

News By: Doug McPherson

BEVERLY HILLS, Calif. – FX Networks chief John Landgraf told those gathered at the Television...More>>

Facebook’s Launches ‘Watch’; Analysts Say It Could Be a Game Changer     16 Aug, 2017

News By: Doug McPherson

MENLO PARK, Calif. – Traditional TV and YouTube have a new competitor: Facebook’s newly...More>>

ANA Report Cites Transparency, Oversight Issues; Ad-Tech Execs Admit Problems     16 Aug, 2017

News By: Doug McPherson

NEW YORK – The Association of National Advertisers’ (ANA) report criticizing industry...More>>

Report: Birchbox on the Auction Block, Walmart a Potential Buyer     16 Aug, 2017

News By: Doug McPherson

NEW YORK – Online subscription beauty retailer Birchbox is discussing a potential sale with...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>