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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
The Emergence of e-Tail Retail: What’s Behind the Trend?     13 Dec, 2016

Article By: Peter Koeppel

E-commerce retailing emerged as a cheaper and more efficient way to get goods into the hands of...More>>

What It Meant to Be Voted DRMA Member of the Year     13 Dec, 2016

Article By: Kristy Pinand

Complete shock is still the feeling I vividly remember the night I was presented with the 2013 DRMA...More>>

A Tale of Two Statutes: ROSCA as Written, and ROSCA as Enforced     8 Nov, 2016

Article By: Richard P. Lawson, Marc Roth

Enacted in 2010, the Restore Online Shoppers’ Confidence Act (ROSCA) requires online retailers to...More>>

Appeals Court Upholds First FTC Judgment Against an Affiliate Network     8 Nov, 2016

Article By: William I. Rothbard

In a big victory for the FTC, the trial court granted summary judgment against LeadClick on a...More>>

Marketers of Health Supplement Settle FTC Deceptive Ad Charges     8 Nov, 2016

Article By: Peter L. Steinman

The Federal Trade Commission (FTC) recently announced a settlement with Supple LLC over charges...More>>


Breaking News
Industry Leaders, Social Media React Quickly to Amazon/Whole Foods Deal     21 Jun, 2017

News By: Doug McPherson

SEATTLE – Reaction to Amazon’s $13.7 billion purchase of Whole Foods on Friday has been swift...More>>

Nielsen: Cord-Cutting Isn’t All Bad News for Cable-TV Networks     21 Jun, 2017

News By: Doug McPherson

NEW YORK – The cable-TV industry is breathing a little easier after a new Nielsen report says...More>>

Comcast, NCTA, ACA Laud Rosenworcel Nomination; Senate Expected to Confirm Her     21 Jun, 2017

News By: Doug McPherson

WASHINGTON – President Donald Trump’s forthcoming nomination of Jessica Rosenworcel to return...More>>

Facebook Fights Marketers Suing Over Metrics; Promises More Transparency     21 Jun, 2017

News By: Doug McPherson

MENLO PARK, Calif. – Facebook is asking a judge to dismiss claims by marketers who are suing the...More>>

Instagram Tests Sponsor Transparency Tool With ‘Paid Partnership’ Tag     21 Jun, 2017

News By: Doug McPherson

SAN FRANCISCO – Instagram is now testing a new feature that will easily let its influencers mark...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>