Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  

DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
TV (Is) Everywhere     11 Oct, 2016

Article By: Gregory Silvano

Everyone knows direct response is changing. We have seen change coming from every direction the...More>>

How Much Is That Hamdog in the (Drive-Thru) Window?     11 Oct, 2016

Article By: Paula Brillson Phillips

Perhaps the first question should be: “What in the world is a Hamdog?” The Hamdog is a...More>>

Ringless Voicemail: Clever and Cool, but Is It Illegal?     11 Oct, 2016

Article By: William I. Rothbard

A few months ago, a client asked if “ringless voicemail” is legal. Before I could answer, I...More>>

Food Package Labeling Lawsuits on the Rise     11 Oct, 2016

Article By: Jeffrey Richter, Arthur Yoon

General Mills is among several food companies to face an increasing number of consumer lawsuits...More>>

The Subscription Economy: New Name, Recurring Issues     11 Oct, 2016

Article By: Randal M. Shaheen, Shahin O. Rothermel

The “subscription economy” receives a lot of buzz these days, but the truth is that the...More>>


Breaking News
Research: Traditional TV Viewing Remains Strong     19 Apr, 2017

News By: Doug McPherson

NEW YORK – Reports of TV’s death are greatly exaggerated, according to new research. More>>

Comcast Plans NBCU SVOD as Regulatory Restrictions Expire     19 Apr, 2017

News By: Doug McPherson

PHILADELPHIA – NBCUniversal is planning to launch subscription-video-on-demand services (SVOD)...More>>

Walmart’s Latest Jab at Amazon: Discounts for In-Store Pick-Up     19 Apr, 2017

News By: Doug McPherson

BENTONVILLE, Ark. – Walmart continues to take jabs at Amazon with its latest offering: a discount...More>>

Simulmedia-Oracle Partnership Yields Linear TV Ad Deals Based on Purchase Data     19 Apr, 2017

News By: Doug McPherson

REDWOOD CITY, Calif. – TV audience targeting platform Simulmedia will partner with Oracle Data...More>>

Washington State Debates New Privacy Bills     19 Apr, 2017

News By: Doug McPherson

OLYMPIA, Wash. – One day after President Donald Trump signed the law repealing broadband privacy...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>