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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Is ‘Made in China’ a Thing of the Past?     14 Feb, 2017

Article By: Paula Brillson Phillips

According to the Office of the U.S. Trade Representative, China is our largest goods trading...More>>

How to Respond to a CID     14 Feb, 2017

Article By: Theodore F. Monroe

Federal Trade Commission (FTC) attorneys now routinely issue civil investigative demands (CID) to...More>>

Advertising, Disrupted: Part 2     14 Feb, 2017

Article By: Rus Sarnoff

You: “Siri, what's the best pill for my headache?” Siri: “The best pill for your headache...More>>

The Certainty of Cinema in an Uncertain Market     14 Feb, 2017

Article By: Erin Cohen Quartarolo

In today’s fragmented marketplace, there’s an undeniable disconnect as to how consumers are...More>>

Get Involved, Stay Involved     14 Feb, 2017

Article By: Curtis Kleinman

I’m celebrating my eighth year as a DRMA member and my 32nd year in banking. Since joining the...More>>


Breaking News
National TV Ad Revenues Dip; Analyst Expresses Concern     16 Aug, 2017

News By: Doug McPherson

NEW YORK – National TV advertising revenues of major media companies dropped 1 percent in the...More>>

FX’s Landgraf Calls Metrics Driving Netflix, Amazon, Hulu a ‘Stiff Headwind’ for Traditional TV Programmers     16 Aug, 2017

News By: Doug McPherson

BEVERLY HILLS, Calif. – FX Networks chief John Landgraf told those gathered at the Television...More>>

Facebook’s Launches ‘Watch’; Analysts Say It Could Be a Game Changer     16 Aug, 2017

News By: Doug McPherson

MENLO PARK, Calif. – Traditional TV and YouTube have a new competitor: Facebook’s newly...More>>

ANA Report Cites Transparency, Oversight Issues; Ad-Tech Execs Admit Problems     16 Aug, 2017

News By: Doug McPherson

NEW YORK – The Association of National Advertisers’ (ANA) report criticizing industry...More>>

Report: Birchbox on the Auction Block, Walmart a Potential Buyer     16 Aug, 2017

News By: Doug McPherson

NEW YORK – Online subscription beauty retailer Birchbox is discussing a potential sale with...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>