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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
It’s a Bird … It’s a Brand … It’s Brand Response!     11 Apr, 2017

Article By: Sylvester Phifer, Jeff Lazkani

When it comes to marketing a product or service, there are typically two overarching objectives:...More>>

You Can’t Have Community Without Unity     11 Apr, 2017

Article By: Eric Stracener

When I took my first job in the direct response industry – working for a call center – nearly...More>>

Don’t Let Your Ads Foul Out     14 Mar, 2017

Article By: Roger A. Colaizzi, Christopher S. Crook, Taylor G. Sachs

March is upon us, which means it is time for the madness to begin. Every year at this time, the...More>>

Protecting Against Product Liability Actions     14 Mar, 2017

Article By: Frank R. Fasel

When starting a business, your top priority should be to ensure that your product is safe from any...More>>

The Quandary in TV’s Advertising Evolution     14 Mar, 2017

Article By: Doug Garnett

“There are two kinds of fools. One says, ‘This is old, therefore it is good’; the other says,...More>>


Breaking News
Amazon to Add More Ad Options to Video to Compete with YouTube     18 Oct, 2017

News By: Doug McPherson

SEATTLE – Amazon plans to include more advertising opportunities on its video content in an...More>>

Digital Media Ads Could Hit Double-Digit Growth in Q3     18 Oct, 2017

News By: Doug McPherson

NEW YORK – Google, Facebook, Twitter, and Snap could see a combined 25 percent jump in ad dollars...More>>

QVC Taps New Leaders Before HSN Acquisition     18 Oct, 2017

News By: Doug McPherson

WEST CHESTER, PA. – New leaders are ready to take over after QVC’s parent company, Liberty...More>>

AT&T Loses 390K Pay-TV Subs in Q3; Adds 300K to DirecTV Now     18 Oct, 2017

News By: Doug McPherson

DALLAS – AT&T revealed in an 8-K filing with the Securities and Exchange Commission (SEC) that it...More>>

Viacom, Charter Agree to Extension in Carriage Talks; Terms Still Being Negotiated     18 Oct, 2017

News By: Doug McPherson

NEW YORK – Viacom and Charter Communications have agreed to keep cable networks like Comedy...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>