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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Historic Change to Domain Name System has Broad Implications for Brands     11 Jul, 2011

Article By: Jeffrey D. Knowles, Janet F. Satterthwaite

The organization that governs the Web's Domain Name System, ICANN, voted recently to launch the...More>>

FTC Takes Aim at Consumer Testimonialists     11 Jul, 2011

Article By: Linda A. Goldstein

On May 13, the Federal Trade Commission (FTC) and the Colorado Attorney General filed a joint...More>>

Finally, Some Good News on the Class Action Front     11 Jul, 2011

Article By: Gregory J. Sater

Those of us who live in the legal trenches of direct response advertising litigation, and who fret...More>>

Say Hello to America's New Consumer Financial Cop     11 Jul, 2011

Article By: William I. Rothbard

On July 21, sellers of consumer financial services will be answering to a new sheriff. On that day,...More>>

The Key Elements of an Endorsement Agreement     11 Jul, 2011

Article By: Cathy Polisoto, Jeffrey Richter

The Federal Trade Commission's (FTC) "Guides Concerning the Use of Endorsements and Testimonials in...More>>


Breaking News
Total 2017 U.S. TV Ad Spend Forecast as Flat; 22M to Cut Cord This Year     20 Sep, 2017

News By: Doug McPherson

NEW YORK – eMarketer is following other big media agencies’ advertising downgrades and is...More>>

Ad Trade Groups ‘Deeply Concerned’ About Apple’s Browser and Cookie-Handling     20 Sep, 2017

News By: Doug McPherson

WASHINGTON – Several major advertising trade associations expressed deep concerns about the...More>>

Disney Not Among 4K Movie Providers for Apple’s iTunes     20 Sep, 2017

News By: Doug McPherson

CUPERTINO, Calif. – Disney – typically one of Apple’s regular corporate partners – was...More>>

Hulu Unveils Ad Campaign Touting TV Service     20 Sep, 2017

News By: Doug McPherson

SANTA MONICA, Calif. – Hulu’s ad campaign for its new live, linear TV network service has...More>>

Comcast’s Roberts, Charter’s Rutledge Dish on TV Landscape     20 Sep, 2017

News By: Doug McPherson

NEW YORK – Comcast CEO Brian Roberts and Charter Communications Chairman and CEO Tom Rutledge...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>