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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
'Weiner Wars' Highlight Evolving Trends in Marketers’ Use of Legal Challenges     8 Sep, 2011

Article By: Mikhia E. Hawkins, Jeffrey D. Knowles

A legal dust-up that began more than two years ago between two leading U.S. hot dog purveyors is...More>>

FTC Brings First Mobile Apps Case     8 Sep, 2011

Article By: Linda A. Goldstein

The Federal Trade Commission (FTC) has brought its first case involving mobile applications (a.k.a....More>>

To Tweet or Not to Tweet? That Is the Question     2 Aug, 2011

Article By: Linda A. Goldstein

Direct response marketers know the power of celebrity endorsements. A popular and talented...More>>

Kim Kardashian Sues TV Commercial for Violating Her Right of Publicity     1 Aug, 2011

Article By: Gregory J. Sater

Reality TV celebrity Kim Kardashian has filed suit against Old Navy over a TV commercial she says...More>>

FTC Now Demands 'Unconditional Surrender' in Settlements     1 Aug, 2011

Article By: William I. Rothbard

The financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have...More>>


Breaking News
Industry Leaders, Social Media React Quickly to Amazon/Whole Foods Deal     21 Jun, 2017

News By: Doug McPherson

SEATTLE – Reaction to Amazon’s $13.7 billion purchase of Whole Foods on Friday has been swift...More>>

Nielsen: Cord-Cutting Isn’t All Bad News for Cable-TV Networks     21 Jun, 2017

News By: Doug McPherson

NEW YORK – The cable-TV industry is breathing a little easier after a new Nielsen report says...More>>

Comcast, NCTA, ACA Laud Rosenworcel Nomination; Senate Expected to Confirm Her     21 Jun, 2017

News By: Doug McPherson

WASHINGTON – President Donald Trump’s forthcoming nomination of Jessica Rosenworcel to return...More>>

Facebook Fights Marketers Suing Over Metrics; Promises More Transparency     21 Jun, 2017

News By: Doug McPherson

MENLO PARK, Calif. – Facebook is asking a judge to dismiss claims by marketers who are suing the...More>>

Instagram Tests Sponsor Transparency Tool With ‘Paid Partnership’ Tag     21 Jun, 2017

News By: Doug McPherson

SAN FRANCISCO – Instagram is now testing a new feature that will easily let its influencers mark...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>