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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Finally, FTC Takes a Stern 'Tone' With National Advertisers, Too     8 Nov, 2011

Article By: William I. Rothbard

Forever, it seems, the Federal Trade Commission (FTC) has been socking it to the direct response...More>>

National Online Privacy Law a 'When,' Not an 'If'     4 Oct, 2011

Article By: William I. Rothbard

Between high-noon debt-ceiling standoffs and government shutdown threats, Congress has continued to...More>>

Comparing FTC Treatment of Small Businesses vs. Large Corporations     4 Oct, 2011

Article By: Cathy Polisoto, Jeffrey Richter

Ever wonder whether the little guy fares better than a large, well-known corporation as a Federal...More>>

Text Sweepstakes Settlement Illustrates Best Practices but Answers Few Questions     4 Oct, 2011

Article By: Melissa Steinman, Jeffrey D. Knowles

The recent settlement of three California consumer class actions sheds light on several issues that...More>>

FTC Brings First Health-Related Mobile Apps Cases     4 Oct, 2011

Article By: Linda A. Goldstein

The Federal Trade Commission (FTC) has expanded its look into the mobile application marketplace...More>>


Breaking News
National TV Ad Revenues Dip; Analyst Expresses Concern     16 Aug, 2017

News By: Doug McPherson

NEW YORK – National TV advertising revenues of major media companies dropped 1 percent in the...More>>

FX’s Landgraf Calls Metrics Driving Netflix, Amazon, Hulu a ‘Stiff Headwind’ for Traditional TV Programmers     16 Aug, 2017

News By: Doug McPherson

BEVERLY HILLS, Calif. – FX Networks chief John Landgraf told those gathered at the Television...More>>

Facebook’s Launches ‘Watch’; Analysts Say It Could Be a Game Changer     16 Aug, 2017

News By: Doug McPherson

MENLO PARK, Calif. – Traditional TV and YouTube have a new competitor: Facebook’s newly...More>>

ANA Report Cites Transparency, Oversight Issues; Ad-Tech Execs Admit Problems     16 Aug, 2017

News By: Doug McPherson

NEW YORK – The Association of National Advertisers’ (ANA) report criticizing industry...More>>

Report: Birchbox on the Auction Block, Walmart a Potential Buyer     16 Aug, 2017

News By: Doug McPherson

NEW YORK – Online subscription beauty retailer Birchbox is discussing a potential sale with...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>