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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Get Involved, Stay Involved     14 Feb, 2017

Article By: Curtis Kleinman

I’m celebrating my eighth year as a DRMA member and my 32nd year in banking. Since joining the...More>>

Lawsuits and Fines Plague Amazon to Kick off 2017     17 Jan, 2017

Article By: Jessica M. Pfau

Despite its recent announcement of plans to create 100,000 jobs during the next 18 months, 2017 is...More>>

Court Ruling Upholds Business-Killing Telemarketing Rule     17 Jan, 2017

Article By: William I. Rothbard

The Federal Trade Commission’s (FTC) Telemarketing Sales Rule (TSR) regulates telemarketing...More>>

Congress Gangs up on Gaggers, Reaffirms FTC’s Stance on Consumer Gag Clauses     17 Jan, 2017

Article By: Randal M. Shaheen

Word of mouth has always been a powerful marketing tool. Consumers often rely on recommendations...More>>

Advertising, Disrupted     17 Jan, 2017

Article By: Rus Sarnoff

My grandfather David Sarnoff – the “General,” as he preferred to be addressed – is...More>>


Breaking News
Industry Leaders, Social Media React Quickly to Amazon/Whole Foods Deal     21 Jun, 2017

News By: Doug McPherson

SEATTLE – Reaction to Amazon’s $13.7 billion purchase of Whole Foods on Friday has been swift...More>>

Nielsen: Cord-Cutting Isn’t All Bad News for Cable-TV Networks     21 Jun, 2017

News By: Doug McPherson

NEW YORK – The cable-TV industry is breathing a little easier after a new Nielsen report says...More>>

Comcast, NCTA, ACA Laud Rosenworcel Nomination; Senate Expected to Confirm Her     21 Jun, 2017

News By: Doug McPherson

WASHINGTON – President Donald Trump’s forthcoming nomination of Jessica Rosenworcel to return...More>>

Facebook Fights Marketers Suing Over Metrics; Promises More Transparency     21 Jun, 2017

News By: Doug McPherson

MENLO PARK, Calif. – Facebook is asking a judge to dismiss claims by marketers who are suing the...More>>

Instagram Tests Sponsor Transparency Tool With ‘Paid Partnership’ Tag     21 Jun, 2017

News By: Doug McPherson

SAN FRANCISCO – Instagram is now testing a new feature that will easily let its influencers mark...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>