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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Get Out What You Put In     20 Jun, 2017

Article By: Justin Kilgore

When it came time to renew my DRMA membership this year, there was no question what I was going to...More>>

Health and Wellness Products: How the FDA Decides What to Regulate     16 May, 2017

Article By: Thomas C. Knott, John F. Johnson III, Schevon G. Salmon Jr.

Consumer demand for products that maintain and improve their health and wellness has grown steadily...More>>

Court Pulls Plug on ‘Electronic DJ’ Telemarketing     16 May, 2017

Article By: William I. Rothbard

Electronic dance music (EDM), featuring disc jockeys who make music simply by pressing buttons on a...More>>

Text as a Response Mechanism Has Arrived     16 May, 2017

Article By: Alan Rudnick

The idea of adding a texting option to a direct response advertisement’s call-to-action has been...More>>

DRMA Member Benefits Don’t End at Response Expo     16 May, 2017

Article By: Chuck Wilkins

For many of us, the closing party at last month’s Response Expo marked the end of months of...More>>


Breaking News
Amazon to Add More Ad Options to Video to Compete with YouTube     18 Oct, 2017

News By: Doug McPherson

SEATTLE – Amazon plans to include more advertising opportunities on its video content in an...More>>

Digital Media Ads Could Hit Double-Digit Growth in Q3     18 Oct, 2017

News By: Doug McPherson

NEW YORK – Google, Facebook, Twitter, and Snap could see a combined 25 percent jump in ad dollars...More>>

QVC Taps New Leaders Before HSN Acquisition     18 Oct, 2017

News By: Doug McPherson

WEST CHESTER, PA. – New leaders are ready to take over after QVC’s parent company, Liberty...More>>

AT&T Loses 390K Pay-TV Subs in Q3; Adds 300K to DirecTV Now     18 Oct, 2017

News By: Doug McPherson

DALLAS – AT&T revealed in an 8-K filing with the Securities and Exchange Commission (SEC) that it...More>>

Viacom, Charter Agree to Extension in Carriage Talks; Terms Still Being Negotiated     18 Oct, 2017

News By: Doug McPherson

NEW YORK – Viacom and Charter Communications have agreed to keep cable networks like Comedy...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>