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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
A Salesman’s DRMA Story     17 Jan, 2017

Article By: Adam Miller

I can recall, very clearly, my first direct response trade show. I had spent the previous three...More>>

Taking a Micro and a Macro Viewpoint on Attribution     17 Jan, 2017

Article By: Jeff Lazkani

In today’s multi-screen, cross-platform world, marketers have more ways than ever before to...More>>

My Pillow: More Than $1 Million Reasons to Think About Your Claims     13 Dec, 2016

Article By: Gary D. Hailey, Jeffrey D. Knowles

On Oct. 31, a group of district attorneys from 10 California counties served up a settlement with...More>>

Will Trump’s FTC Enforce the Commission’s Latest Enforcement Policy Statement?     13 Dec, 2016

Article By: William I. Rothbard

One of the tools the Federal Trade Commission (FTC) uses to provide guidance to business is the...More>>

Integrating OOH Performance in Total Audience Measurement     13 Dec, 2016

Article By: Sylvester Phifer

The state of the television media landscape is changing at breakneck speed. Audiences are consuming...More>>


Breaking News
Research: Traditional TV Viewing Remains Strong     19 Apr, 2017

News By: Doug McPherson

NEW YORK – Reports of TV’s death are greatly exaggerated, according to new research. More>>

Comcast Plans NBCU SVOD as Regulatory Restrictions Expire     19 Apr, 2017

News By: Doug McPherson

PHILADELPHIA – NBCUniversal is planning to launch subscription-video-on-demand services (SVOD)...More>>

Walmart’s Latest Jab at Amazon: Discounts for In-Store Pick-Up     19 Apr, 2017

News By: Doug McPherson

BENTONVILLE, Ark. – Walmart continues to take jabs at Amazon with its latest offering: a discount...More>>

Simulmedia-Oracle Partnership Yields Linear TV Ad Deals Based on Purchase Data     19 Apr, 2017

News By: Doug McPherson

REDWOOD CITY, Calif. – TV audience targeting platform Simulmedia will partner with Oracle Data...More>>

Washington State Debates New Privacy Bills     19 Apr, 2017

News By: Doug McPherson

OLYMPIA, Wash. – One day after President Donald Trump signed the law repealing broadband privacy...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>