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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Get Involved, Stay Involved     14 Feb, 2017

Article By: Curtis Kleinman

I’m celebrating my eighth year as a DRMA member and my 32nd year in banking. Since joining the...More>>

Lawsuits and Fines Plague Amazon to Kick off 2017     17 Jan, 2017

Article By: Jessica M. Pfau

Despite its recent announcement of plans to create 100,000 jobs during the next 18 months, 2017 is...More>>

Court Ruling Upholds Business-Killing Telemarketing Rule     17 Jan, 2017

Article By: William I. Rothbard

The Federal Trade Commission’s (FTC) Telemarketing Sales Rule (TSR) regulates telemarketing...More>>

Congress Gangs up on Gaggers, Reaffirms FTC’s Stance on Consumer Gag Clauses     17 Jan, 2017

Article By: Randal M. Shaheen

Word of mouth has always been a powerful marketing tool. Consumers often rely on recommendations...More>>

Advertising, Disrupted     17 Jan, 2017

Article By: Rus Sarnoff

My grandfather David Sarnoff – the “General,” as he preferred to be addressed – is...More>>


Breaking News
Research: Traditional TV Viewing Remains Strong     19 Apr, 2017

News By: Doug McPherson

NEW YORK – Reports of TV’s death are greatly exaggerated, according to new research. More>>

Comcast Plans NBCU SVOD as Regulatory Restrictions Expire     19 Apr, 2017

News By: Doug McPherson

PHILADELPHIA – NBCUniversal is planning to launch subscription-video-on-demand services (SVOD)...More>>

Walmart’s Latest Jab at Amazon: Discounts for In-Store Pick-Up     19 Apr, 2017

News By: Doug McPherson

BENTONVILLE, Ark. – Walmart continues to take jabs at Amazon with its latest offering: a discount...More>>

Simulmedia-Oracle Partnership Yields Linear TV Ad Deals Based on Purchase Data     19 Apr, 2017

News By: Doug McPherson

REDWOOD CITY, Calif. – TV audience targeting platform Simulmedia will partner with Oracle Data...More>>

Washington State Debates New Privacy Bills     19 Apr, 2017

News By: Doug McPherson

OLYMPIA, Wash. – One day after President Donald Trump signed the law repealing broadband privacy...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>