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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Text as a Response Mechanism Has Arrived     16 May, 2017

Article By: Alan Rudnick

The idea of adding a texting option to a direct response advertisement’s call-to-action has been...More>>

DRMA Member Benefits Don’t End at Response Expo     16 May, 2017

Article By: Chuck Wilkins

For many of us, the closing party at last month’s Response Expo marked the end of months of...More>>

E-Commerce Best Practices in a Stay-at-Home Economy     16 May, 2017

Article By: Greg Sarnow

For years, DRTV marketers have observed a phenomenon known as the halo effect, where sales in...More>>

Continuity Plans Receive Renewed State Scrutiny     16 May, 2017

Article By: Jeffrey D. Knowles, Ellen T. Berge

A proposed amendment to Section 17602 of the California Business and Professions Code that recently...More>>

FTC v. DirecTV: Negative Options, ‘Info-Hovers,’ Icons, and More     11 Apr, 2017

Article By: William I. Rothbard

In 2010, DirecTV settled a 49-state enforcement action over its advertising practices, including...More>>


Breaking News
National TV Ad Revenues Dip; Analyst Expresses Concern     16 Aug, 2017

News By: Doug McPherson

NEW YORK – National TV advertising revenues of major media companies dropped 1 percent in the...More>>

FX’s Landgraf Calls Metrics Driving Netflix, Amazon, Hulu a ‘Stiff Headwind’ for Traditional TV Programmers     16 Aug, 2017

News By: Doug McPherson

BEVERLY HILLS, Calif. – FX Networks chief John Landgraf told those gathered at the Television...More>>

Facebook’s Launches ‘Watch’; Analysts Say It Could Be a Game Changer     16 Aug, 2017

News By: Doug McPherson

MENLO PARK, Calif. – Traditional TV and YouTube have a new competitor: Facebook’s newly...More>>

ANA Report Cites Transparency, Oversight Issues; Ad-Tech Execs Admit Problems     16 Aug, 2017

News By: Doug McPherson

NEW YORK – The Association of National Advertisers’ (ANA) report criticizing industry...More>>

Report: Birchbox on the Auction Block, Walmart a Potential Buyer     16 Aug, 2017

News By: Doug McPherson

NEW YORK – Online subscription beauty retailer Birchbox is discussing a potential sale with...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>