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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
FTC v. DirecTV: Negative Options, ‘Info-Hovers,’ Icons, and More     11 Apr, 2017

Article By: William I. Rothbard

In 2010, DirecTV settled a 49-state enforcement action over its advertising practices, including...More>>

FTC Has Little to Say in Prepaid Card Advertising Case     11 Apr, 2017

Article By: Ellen T. Berge, Andrew E. Bigart

For regular readers of Federal Trade Commission (FTC) press releases, the recent announcement that...More>>

The Signs From Trump’s First 75 — What Should Performance-Based Marketers Know     11 Apr, 2017

Article By: Thomas Haire

For its contribution to this month’s DRMA Voice, the DRMA Education Committee decided to tackle...More>>

It’s a Bird … It’s a Brand … It’s Brand Response!     11 Apr, 2017

Article By: Sylvester Phifer, Jeff Lazkani

When it comes to marketing a product or service, there are typically two overarching objectives:...More>>

You Can’t Have Community Without Unity     11 Apr, 2017

Article By: Eric Stracener

When I took my first job in the direct response industry – working for a call center – nearly...More>>


Breaking News
Industry Leaders, Social Media React Quickly to Amazon/Whole Foods Deal     21 Jun, 2017

News By: Doug McPherson

SEATTLE – Reaction to Amazon’s $13.7 billion purchase of Whole Foods on Friday has been swift...More>>

Nielsen: Cord-Cutting Isn’t All Bad News for Cable-TV Networks     21 Jun, 2017

News By: Doug McPherson

NEW YORK – The cable-TV industry is breathing a little easier after a new Nielsen report says...More>>

Comcast, NCTA, ACA Laud Rosenworcel Nomination; Senate Expected to Confirm Her     21 Jun, 2017

News By: Doug McPherson

WASHINGTON – President Donald Trump’s forthcoming nomination of Jessica Rosenworcel to return...More>>

Facebook Fights Marketers Suing Over Metrics; Promises More Transparency     21 Jun, 2017

News By: Doug McPherson

MENLO PARK, Calif. – Facebook is asking a judge to dismiss claims by marketers who are suing the...More>>

Instagram Tests Sponsor Transparency Tool With ‘Paid Partnership’ Tag     21 Jun, 2017

News By: Doug McPherson

SAN FRANCISCO – Instagram is now testing a new feature that will easily let its influencers mark...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>