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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Federal Court Ruling Against Retailers Could Spell Trouble for Supplement Companies     20 Jun, 2017

Article By: Linda A. Goldstein

A recent ruling by a federal district court holding that Walmart, Target, and Walgreens could face...More>>

Growing ‘Unicorns’ With Brand Response TV Advertising     20 Jun, 2017

Article By: Karla Crawford Kerr

During the past few Super Bowl games, advertisements from prominent tech companies have popped up...More>>

Get Out What You Put In     20 Jun, 2017

Article By: Justin Kilgore

When it came time to renew my DRMA membership this year, there was no question what I was going to...More>>

Health and Wellness Products: How the FDA Decides What to Regulate     16 May, 2017

Article By: Thomas C. Knott, John F. Johnson III, Schevon G. Salmon Jr.

Consumer demand for products that maintain and improve their health and wellness has grown steadily...More>>

Court Pulls Plug on ‘Electronic DJ’ Telemarketing     16 May, 2017

Article By: William I. Rothbard

Electronic dance music (EDM), featuring disc jockeys who make music simply by pressing buttons on a...More>>


Breaking News
National TV Ad Revenues Dip; Analyst Expresses Concern     16 Aug, 2017

News By: Doug McPherson

NEW YORK – National TV advertising revenues of major media companies dropped 1 percent in the...More>>

FX’s Landgraf Calls Metrics Driving Netflix, Amazon, Hulu a ‘Stiff Headwind’ for Traditional TV Programmers     16 Aug, 2017

News By: Doug McPherson

BEVERLY HILLS, Calif. – FX Networks chief John Landgraf told those gathered at the Television...More>>

Facebook’s Launches ‘Watch’; Analysts Say It Could Be a Game Changer     16 Aug, 2017

News By: Doug McPherson

MENLO PARK, Calif. – Traditional TV and YouTube have a new competitor: Facebook’s newly...More>>

ANA Report Cites Transparency, Oversight Issues; Ad-Tech Execs Admit Problems     16 Aug, 2017

News By: Doug McPherson

NEW YORK – The Association of National Advertisers’ (ANA) report criticizing industry...More>>

Report: Birchbox on the Auction Block, Walmart a Potential Buyer     16 Aug, 2017

News By: Doug McPherson

NEW YORK – Online subscription beauty retailer Birchbox is discussing a potential sale with...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>