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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
What to Expect From the FTC’s Acting Chairperson     14 Feb, 2017

Article By: Randal M. Shaheen

Late last month, President Trump named Maureen Ohlhausen as acting chair of the Federal Trade...More>>

Is ‘Made in China’ a Thing of the Past?     14 Feb, 2017

Article By: Paula Brillson Phillips

According to the Office of the U.S. Trade Representative, China is our largest goods trading...More>>

How to Respond to a CID     14 Feb, 2017

Article By: Theodore F. Monroe

Federal Trade Commission (FTC) attorneys now routinely issue civil investigative demands (CID) to...More>>

Advertising, Disrupted: Part 2     14 Feb, 2017

Article By: Rus Sarnoff

You: “Siri, what's the best pill for my headache?” Siri: “The best pill for your headache...More>>

The Certainty of Cinema in an Uncertain Market     14 Feb, 2017

Article By: Erin Cohen Quartarolo

In today’s fragmented marketplace, there’s an undeniable disconnect as to how consumers are...More>>


Breaking News
Research: Traditional TV Viewing Remains Strong     19 Apr, 2017

News By: Doug McPherson

NEW YORK – Reports of TV’s death are greatly exaggerated, according to new research. More>>

Comcast Plans NBCU SVOD as Regulatory Restrictions Expire     19 Apr, 2017

News By: Doug McPherson

PHILADELPHIA – NBCUniversal is planning to launch subscription-video-on-demand services (SVOD)...More>>

Walmart’s Latest Jab at Amazon: Discounts for In-Store Pick-Up     19 Apr, 2017

News By: Doug McPherson

BENTONVILLE, Ark. – Walmart continues to take jabs at Amazon with its latest offering: a discount...More>>

Simulmedia-Oracle Partnership Yields Linear TV Ad Deals Based on Purchase Data     19 Apr, 2017

News By: Doug McPherson

REDWOOD CITY, Calif. – TV audience targeting platform Simulmedia will partner with Oracle Data...More>>

Washington State Debates New Privacy Bills     19 Apr, 2017

News By: Doug McPherson

OLYMPIA, Wash. – One day after President Donald Trump signed the law repealing broadband privacy...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>