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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Don’t Let Your Ads Foul Out     14 Mar, 2017

Article By: Roger A. Colaizzi, Christopher S. Crook, Taylor G. Sachs

March is upon us, which means it is time for the madness to begin. Every year at this time, the...More>>

Protecting Against Product Liability Actions     14 Mar, 2017

Article By: Frank R. Fasel

When starting a business, your top priority should be to ensure that your product is safe from any...More>>

The Quandary in TV’s Advertising Evolution     14 Mar, 2017

Article By: Doug Garnett

“There are two kinds of fools. One says, ‘This is old, therefore it is good’; the other says,...More>>

Face Time Beats ‘FaceTime’ … Every Time     14 Mar, 2017

Article By: Andie Aronow

It’s March 2017, and we live and work in a world where most of us are inextricably glued to our...More>>

‘E.T. Phone Home!’ The Effects of Artificial Intelligence on Marketing     14 Mar, 2017

Article By: Lori H. Zeller

To prevent serious error and catastrophic leadership missteps, the chief marketing officer (CMO) of...More>>


Breaking News
Research: Traditional TV Viewing Remains Strong     19 Apr, 2017

News By: Doug McPherson

NEW YORK – Reports of TV’s death are greatly exaggerated, according to new research. More>>

Comcast Plans NBCU SVOD as Regulatory Restrictions Expire     19 Apr, 2017

News By: Doug McPherson

PHILADELPHIA – NBCUniversal is planning to launch subscription-video-on-demand services (SVOD)...More>>

Walmart’s Latest Jab at Amazon: Discounts for In-Store Pick-Up     19 Apr, 2017

News By: Doug McPherson

BENTONVILLE, Ark. – Walmart continues to take jabs at Amazon with its latest offering: a discount...More>>

Simulmedia-Oracle Partnership Yields Linear TV Ad Deals Based on Purchase Data     19 Apr, 2017

News By: Doug McPherson

REDWOOD CITY, Calif. – TV audience targeting platform Simulmedia will partner with Oracle Data...More>>

Washington State Debates New Privacy Bills     19 Apr, 2017

News By: Doug McPherson

OLYMPIA, Wash. – One day after President Donald Trump signed the law repealing broadband privacy...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>