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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Does the FTC Have the Legal Right to Take Your Money After All?     18 Jul, 2017

Article By: William I. Rothbard

The FTC has been using the cudgel of disgorgement as an enforcement tool – and as a source of...More>>

The Copper Pan Battle Sizzles On     18 Jul, 2017

Article By: Paula Brillson Phillips

Copper pots and pans continue to be the latest sensation in cookware. Big sellers such as Copper...More>>

Direct Response Takes Ads ‘Over the Top’     18 Jul, 2017

Article By: Scott Berger

It’s no secret consumer behavior in the TV space has shifted. Viewers are watching content...More>>

Swing for the Fences This Summer     18 Jul, 2017

Article By: Caitlin Haire

As we move into the heart of the summer season, it can be easy to take the foot off the gas, roll...More>>

How Harmful Can One Text Be?     20 Jun, 2017

Article By: Stephen R. Freeland, Jeffrey D. Knowles

How much liability can one call or text create for a telemarketer? The real answer is that it may...More>>


Breaking News
National TV Ad Revenues Dip; Analyst Expresses Concern     16 Aug, 2017

News By: Doug McPherson

NEW YORK – National TV advertising revenues of major media companies dropped 1 percent in the...More>>

FX’s Landgraf Calls Metrics Driving Netflix, Amazon, Hulu a ‘Stiff Headwind’ for Traditional TV Programmers     16 Aug, 2017

News By: Doug McPherson

BEVERLY HILLS, Calif. – FX Networks chief John Landgraf told those gathered at the Television...More>>

Facebook’s Launches ‘Watch’; Analysts Say It Could Be a Game Changer     16 Aug, 2017

News By: Doug McPherson

MENLO PARK, Calif. – Traditional TV and YouTube have a new competitor: Facebook’s newly...More>>

ANA Report Cites Transparency, Oversight Issues; Ad-Tech Execs Admit Problems     16 Aug, 2017

News By: Doug McPherson

NEW YORK – The Association of National Advertisers’ (ANA) report criticizing industry...More>>

Report: Birchbox on the Auction Block, Walmart a Potential Buyer     16 Aug, 2017

News By: Doug McPherson

NEW YORK – Online subscription beauty retailer Birchbox is discussing a potential sale with...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>