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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Court Pulls Plug on ‘Electronic DJ’ Telemarketing     16 May, 2017

Article By: William I. Rothbard

Electronic dance music (EDM), featuring disc jockeys who make music simply by pressing buttons on a...More>>

Text as a Response Mechanism Has Arrived     16 May, 2017

Article By: Alan Rudnick

The idea of adding a texting option to a direct response advertisement’s call-to-action has been...More>>

DRMA Member Benefits Don’t End at Response Expo     16 May, 2017

Article By: Chuck Wilkins

For many of us, the closing party at last month’s Response Expo marked the end of months of...More>>

E-Commerce Best Practices in a Stay-at-Home Economy     16 May, 2017

Article By: Greg Sarnow

For years, DRTV marketers have observed a phenomenon known as the halo effect, where sales in...More>>

Continuity Plans Receive Renewed State Scrutiny     16 May, 2017

Article By: Jeffrey D. Knowles, Ellen T. Berge

A proposed amendment to Section 17602 of the California Business and Professions Code that recently...More>>


Breaking News
Industry Leaders, Social Media React Quickly to Amazon/Whole Foods Deal     21 Jun, 2017

News By: Doug McPherson

SEATTLE – Reaction to Amazon’s $13.7 billion purchase of Whole Foods on Friday has been swift...More>>

Nielsen: Cord-Cutting Isn’t All Bad News for Cable-TV Networks     21 Jun, 2017

News By: Doug McPherson

NEW YORK – The cable-TV industry is breathing a little easier after a new Nielsen report says...More>>

Comcast, NCTA, ACA Laud Rosenworcel Nomination; Senate Expected to Confirm Her     21 Jun, 2017

News By: Doug McPherson

WASHINGTON – President Donald Trump’s forthcoming nomination of Jessica Rosenworcel to return...More>>

Facebook Fights Marketers Suing Over Metrics; Promises More Transparency     21 Jun, 2017

News By: Doug McPherson

MENLO PARK, Calif. – Facebook is asking a judge to dismiss claims by marketers who are suing the...More>>

Instagram Tests Sponsor Transparency Tool With ‘Paid Partnership’ Tag     21 Jun, 2017

News By: Doug McPherson

SAN FRANCISCO – Instagram is now testing a new feature that will easily let its influencers mark...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>