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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
How Harmful Can One Text Be?     20 Jun, 2017

Article By: Stephen R. Freeland, Jeffrey D. Knowles

How much liability can one call or text create for a telemarketer? The real answer is that it may...More>>

Federal Court Ruling Against Retailers Could Spell Trouble for Supplement Companies     20 Jun, 2017

Article By: Linda A. Goldstein

A recent ruling by a federal district court holding that Walmart, Target, and Walgreens could face...More>>

Growing ‘Unicorns’ With Brand Response TV Advertising     20 Jun, 2017

Article By: Karla Crawford Kerr

During the past few Super Bowl games, advertisements from prominent tech companies have popped up...More>>

Get Out What You Put In     20 Jun, 2017

Article By: Justin Kilgore

When it came time to renew my DRMA membership this year, there was no question what I was going to...More>>

Health and Wellness Products: How the FDA Decides What to Regulate     16 May, 2017

Article By: Thomas C. Knott, John F. Johnson III, Schevon G. Salmon Jr.

Consumer demand for products that maintain and improve their health and wellness has grown steadily...More>>


Breaking News
Industry Leaders, Social Media React Quickly to Amazon/Whole Foods Deal     21 Jun, 2017

News By: Doug McPherson

SEATTLE – Reaction to Amazon’s $13.7 billion purchase of Whole Foods on Friday has been swift...More>>

Nielsen: Cord-Cutting Isn’t All Bad News for Cable-TV Networks     21 Jun, 2017

News By: Doug McPherson

NEW YORK – The cable-TV industry is breathing a little easier after a new Nielsen report says...More>>

Comcast, NCTA, ACA Laud Rosenworcel Nomination; Senate Expected to Confirm Her     21 Jun, 2017

News By: Doug McPherson

WASHINGTON – President Donald Trump’s forthcoming nomination of Jessica Rosenworcel to return...More>>

Facebook Fights Marketers Suing Over Metrics; Promises More Transparency     21 Jun, 2017

News By: Doug McPherson

MENLO PARK, Calif. – Facebook is asking a judge to dismiss claims by marketers who are suing the...More>>

Instagram Tests Sponsor Transparency Tool With ‘Paid Partnership’ Tag     21 Jun, 2017

News By: Doug McPherson

SAN FRANCISCO – Instagram is now testing a new feature that will easily let its influencers mark...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>