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The Voice September

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8 Sep, 2011


DRMA Member Benefits

Blue Arrow RSVP today to join us at the Third Annual Marketer of the Year event, Sept. 14, at the Chateau, inside the Paris Las Vegas resort.
Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.
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Enjoy complimentary access to exclusive DRMA networking events throughout the year.
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Check out member deals at

To view a complete list of member benefits, visit today!

A2B Fulfillment
Legal and Regulatory Voices of DRMA
FTC Blocks Swish's Shot, Wins Court Case Against Affiliate Marketer 
A federal judge in California has entered a $4.8 million judgment in favor of the Federal Trade Commission (FTC) and against an online affiliate known as Swish Marketing, which operated websites that persuaded people to input personal and financial information (such as bank account information) in order to apply for short-term loans, also known as "payday" loans.
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Safe Harbors Under the Children's Online Privacy Protection Rule 
Congress enacted the Children's Online Privacy Protection Act (COPPA) on October 21, 1998. The purpose of COPPA is to prohibit unfair or deceptive acts or practices in connection with the collection, use or disclosure of personally identifiable information from and about children under 13 on the Internet. The Federal Trade Commission (FTC) issued a final rule implementing COPPA on April 21, 2000.
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FTC to 'Great Recession Consumer' Marketers: Sell at Your Own Peril 
As I wrote last month, the financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have never been more dire. This is doubly true for DR marketers of financial services to the "Great Recession Consumer," reeling from the economic fallout and in need of quick financial help.
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'Weiner Wars' Highlight Evolving Trends in Marketers' Use of Legal Challenges 
A legal dust-up that began more than two years ago between two leading U.S. hot dog purveyors is starting to sizzle. In lawsuits filed in a federal district court in Illinois, Sara Lee Corp. and Kraft Foods both allege that the other made false claims in advertising its hot dog products. The lawsuits also demonstrate the increased willingness of consumer product companies to bring their market wars into legal forums.
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FTC Brings First Mobile Apps Case 
The Federal Trade Commission (FTC) has brought its first case involving mobile applications (a.k.a. apps) against a company known as W3 Innovations (d/b/a Broken Thumbs Inc.) and its owner and president Justin Maples, for allegedly violating the Children's Online Privacy Protection Act (COPPA) and the FTC's COPPA Rule by collecting and disclosing personal information collected from children under the age of 13 without prior parental consent.
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There's Still Time to RSVP for the 2011 DRMA Marketer of the Year Event!

SANTA ANA, Calif. – Voting for the 2011 Direct Response Marketing Association (DRMA) Marketer of the Year award may be closed, but you can still RSVP to attend what’s sure to be the best party for the DR industry in Las Vegas this month.

The DRMA Marketer of the Year Award event – sponsored by Swipe Payment Solutions LLC, REVShare, Imagine Fulfillment Services, Dial 800, West Direct, OrderMotion, buySAFE and Manatt Phelps & Phillips – will begin at 9 p.m. on Sept. 14 at the gleaming new nightclub Chateau, inside the Paris Las Vegas resort, and will include cocktails, networking and the awards ceremony. All guests must RSVP here by tomorrow.

“As we prepare to honor the 11 nominees – and winner – for the 2011 DRMA Marketer of the Year award, we are also thrilled to invite the DR industry to our annual event at one of Las Vegas’ hottest new clubs, Chateau,” says Thomas Haire, editor-in-chief of Response and co-founder of the DRMA. “It’s exciting to see a location at the Paris Las Vegas resort truly worthy of hosting the DR industry’s best and brightest at the industry’s biggest networking party of the year.”

An industry-wide vote for the third annual award was held from Aug. 15 through Aug. 26 through an E-mail ballot hosted by Election Trust. Last year’s champion and two other finalists – Your Baby Can LLC, BJ Global Direct and FitnessIQ – returned to the competition, joining eight other companies with spectacular success stories: American Telecast Products LLC, EMSON Corp., Hampton Direct, Hearthware Inc., Sensa Products LLC, TELEBrands, Time-Life and Thane Direct.

“We’re thrilled to have 11 of the very best marketers in the direct response space as part of the Third Annual DRMA Marketer of the Year competition,” says John Yarrington, publisher of Response and co-founder of the DRMA. “After allowing our Editorial Advisory Board to enter initial nominees, these 11 companies have stepped up to the plate and shown what industry leadership truly is. Not only that, but it’s a real thrill to have all three finalists back from 2010.”

DRMA Announces New Membership Program

SANTA ANA, Calif. - The Direct Response Marketing Alliance (DRMA) has launched the brand new DRMA Membership Program, promoting partner branding and partner content, and offering DRMA members the chance to win editorial opportunities in Response Magazine as well as an all-expenses paid trip to Hawaii.

From now through the end of the year, DRMA members are invited to share information about the DRMA and encourage other companies in the DR world and beyond to join. The top 10 comapnies who refer the most companies who sign up will be featured in the February issue of Response Magazine and will win a trip to Hawaii.

For more information or any questions, contact Response publisher John Yarrington at (714) 338-6824 or, or director of new business development Dan Donati at (714) 338-6723 or

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