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The Voice October

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4 Oct, 2017


DRMA Member Benefits

Blue Arrow RSVP today to join us at the Second Annual Winter Bash event in New York.
Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.
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Enjoy complimentary access to exclusive DRMA networking events throughout the year.
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To view a complete list of member benefits, visit today!

Legal and Regulatory Voices of DRMA
National Online Privacy Law a 'When,' Not an 'If' 
Between high-noon debt-ceiling standoffs and government shutdown threats, Congress has continued to seek consensus around a national online privacy law, sparked by the Federal Trade Commission's (FTC) 2010 preliminary report calling, among other things, for a "Do Not Track" ("DNT") option for consumers. Passage now is hardly assured as the 2012 election campaign gets underway, but given current bipartisan sponsorship and industry support of leading bills, eventual enactment seems to be a matter of when, not if.
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Comparing FTC Treatment of Small Businesses vs. Large Corporations 
Ever wonder whether the little guy fares better than a large, well-known corporation as a Federal Trade Commission (FTC) defendant? Several recent settlements suggest that the FTC treats small businesses and blue-chip corporations similarly.
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Text Sweepstakes Settlement Illustrates Best Practices but Answers Few Questions  
The recent settlement of three California consumer class actions sheds light on several issues that sponsors and others involved in premium text message-based contests should consider when planning such promotions. In these contests, consumers pay a small fee each time they send an entry via text message. The suits alleged that such sweepstakes run in conjunction with popular television programs such as Deal or No Deal, American Idol, 1 vs. 100 and America’s Got Talent constituted illegal lotteries and violated state laws in Georgia, California, New York and Massachusetts.
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FTC Brings First Health-Related Mobile Apps Cases 
The Federal Trade Commission (FTC) has expanded its look into the mobile application marketplace with the announcement of two recent actions against the developers of mobile software applications that were promoted for the treatment of acne. Upon enforcement, the settlement orders would bar both companies from making certain health-related claims without substantiation and would require each company to pay a fine. These cases are the first the FTC has brought targeting health claims in the mobile application marketplace.
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Judge Agrees: Customer Dissatisfaction Does Not Equal False Advertising 
In a well-reasoned decision that should please advertisers everywhere, a federal district court judge in California has thrown out a class action case filed against Epson in which the plaintiffs had alleged that Epson should pay them millions of dollars in damages because its inkjet printers "guzzle" ink, something that they said Epson "should have disclosed" in its ads, but didn't.
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Committee Corner
DRMA News & Case Studies

RSVP Now for the DRMA Winter Bash Event!

SANTA ANA, Calif. – The Direct Response Marketing Association (DRMA) is proud to announce its second-annual Winter Bash event, to be held Dec. 13 from 6-9 p.m. at the MTV building on the seventh floor in "The Lodge" in New York.

The DRMA Winter Bash event is sponsored by Fosdick Fulfillment; Manatt, Phelps & Phillips LLP; Media Design Group; Open Jar Concepts; Order Motion; and Wide Orbit. All guests must RSVP here.

DRMA Announces New Membership Program

SANTA ANA, Calif. - The Direct Response Marketing Alliance (DRMA) has launched the brand new DRMA Membership Program, promoting partner branding and partner content, and offering DRMA members the chance to win editorial opportunities in Response Magazine as well as an all-expenses paid trip to Hawaii.

From now through the end of the year, DRMA members are invited to share information about the DRMA and encourage other companies in the DR world and beyond to join. The top 10 comapnies who refer the most companies who sign up will be featured in the February issue of Response Magazine and will win a trip to Hawaii.

For more information or any questions, contact Response publisher John Yarrington at (714) 338-6824 or, or director of new business development Dan Donati at (714) 338-6723 or

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