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The Voice November

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8 Nov, 2011


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Promo ends Dec. 31

DRMA Member Benefits

Blue Arrow RSVP today to join us at the Second Annual Winter Bash event in New York.
Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.
Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year.
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A2B Fulfillment
Legal and Regulatory Voices of DRMA
Are There Adequate Disclosures on Your Website? 
The Federal Trade Commission (FTC) recently won a motion for preliminary injunction against defendant Jesse Willms and 10 companies he controls for allegedly deceiving consumers with "free trials" and negative options in the online sale of various products, such as Acai weight-loss supplements, work-at-home schemes, government grants and penny auctions. The thrust of the FTC's argument was inadequate disclosure of the terms and conditions of the offers on Willms' websites. The Court noted that Willms buried the key terms by using font size, white spaces, color, boxes and arrows to emphasize the purported benefits of the products and services, while minimizing information about the upfront costs and recurring fees, and placing information about costs below the "fold" of the page, which is unreadable unless the viewer scrolls down to the next webpage.
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Consumer Groups Take Aim at Immersive Teen Advertising 
On Oct. 19, the Center for Digital Democracy, Consumer Action, Consumer Watchdog and the Praxis Project, alleged that PepsiCo and Frito-Lay's Doritos brand violated Section Five of the FTC Act, which prohibits false or deceptive advertising, during a number of campaigns designed to reverse Doritos’ falling sales to teenagers.
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FTC Proposes Amendments to the Mail Order Rule 
The Federal Trade Commission (FTC) has proposed several new amendments to the Mail and Telephone Order Rule, which would impact shipment and refund requirements for direct response marketers that accept orders either via the Internet or the telephone. The proposed changes are largely driven by changes in technology that have materially changed the way consumers interact with merchants.
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Finally, FTC Takes a Stern 'Tone' With National Advertisers, Too 
Forever, it seems, the Federal Trade Commission (FTC) has been socking it to the direct response marketing industry, seizing a company's (and its owners') assets before they've even had their day in court, installing receivers to shut down the business, and then extracting punitive redress awards in coercive settlements that leave the defendant in financial ruin. Conversely, it has laid nary a hand on members of the more traditional (and in its view, it would seem, more "respectable") advertising establishment – Fortune 500-type national advertisers – when they were accused of false marketing.
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RSVP Now for the DRMA Winter Bash Event!

SANTA ANA, Calif. – The Direct Response Marketing Association (DRMA) is proud to announce its second-annual Winter Bash event, to be held Dec. 13 from 6-9 p.m. at the MTV building on the seventh floor in "The Lodge" in New York.

The DRMA Winter Bash event is sponsored by Fosdick Fulfillment; Manatt, Phelps & Phillips LLP; Media Design Group; Open Jar Concepts; Order Motion; and Wide Orbit. All guests must RSVP here.

DRMA Announces New Membership Program

SANTA ANA, Calif. - The Direct Response Marketing Alliance (DRMA) has launched the brand new DRMA Membership Program, promoting partner branding and partner content, and offering DRMA members the chance to win editorial opportunities in Response Magazine as well as an all-expenses paid trip to Hawaii.

From now through the end of the year, DRMA members are invited to share information about the DRMA and encourage other companies in the DR world and beyond to join. The top 10 comapnies who refer the most companies who sign up will be featured in the February issue of Response Magazine and will win a trip to Hawaii.

For more information or any questions, contact Response publisher John Yarrington at (714) 338-6824 or, or director of new business development Dan Donati at (714) 338-6723 or

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