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The Voice June 7, 2011

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7 June 2011

A2B Fulfillment

DRMA

DRMA Member Benefits

Blue Arrow RSVP today to join us at the DRMA Summer Bash, July 28, Shady Canyon Country Club, Irvine, CA
Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.
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Enjoy complimentary access to exclusive DRMA networking events throughout the year.
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Check out member deals at DRMASavings.com.

To view a complete list of member benefits, visit www.TheDRMA.com today!


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Legal and Regulatory Voices of DRMA
Dot Com Disclosures Redux 
These days, everyone sells products from their websites, but how many websites would pass muster with the Federal Trade Commission (FTC)? We recommend, for your reading pleasure, the FTC's staff working paper entitled Dot Com Disclosures: Information About Online Advertising, which sets forth the proper way to make disclosures on a website.
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New Dietary Ingredient Guidance Set to Transform the U.S. Supplement Industry 
This summer, the Food and Drug Administration (FDA) is expected to issue its much-anticipated "new dietary ingredient" guidance. Many believe this new guidance will clarify and expand the scope of those dietary ingredients that are considered "new."
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FTC Brings First Action Against Text Message SPAM 
As direct response marketers begin to experiment with mobile marketing, they should be mindful of the federal laws that regulate this rapidly expanding platform.
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Keeping Track of 'Do Not Track' 
It's easy to lose track of the "Do Not Track" debate, given the barrage of legislative activity on the subject and flurry of related industry-driven voluntary initiatives.
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Pay Phony Product Reviewers First, Then Pay FTC Later 
Advertisers now can know with confidence there is a costly toll to pay to the Federal Trade Commission (FTC) for using online product "reviews" by affiliates that pretend to be independent but aren’t. In a March 2011 settlement in In re Legacy Learning Systems Inc., the FTC – for the first time – imposed financial penalties on an alleged violator of provisions of its Revised Endorsement Guides that were added in 2009 to address testimonial practices in online marketing.
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DRMA News

RSVP Now for Summer Bash 2011 
IRVINE, Calif. - All Direct Response Marketing Alliance (DRMA) members are invited to the second annual DRMA Summer Bash 2011 on July 28, from 5-8 p.m., at Shady Canyon Country Club in beautiful, sunny Irvine, Calif.

Attendees can network with the best of the DR business from the greater Los Angeles and Orange County areas while enjoying drinks and hors d'oeuvres. You must be a DRMA member to attend, and all guests must RSVP by July 22, 2011. RSVP here to ensure your spot at Summer Bash 2011!

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