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The Voice Jan 27,2011

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27 Jan, 2017

All-Access Badge


2011 All-Access Badge holders can look forward to:

Blue Arrow Memorable Keynote Address by Earvin “Magic” Johnson
Blue Arrow Mingling with more than 3,000 professional marketers
Blue Arrow A bustling trade show floor
Blue Arrow Brand-new educational content from the world's leading marketers, including an exclusive session with the DRMA Marketer of the Year nominees
Blue Arrow Three celebrated networking parties, including the Closing Night Party at PETCO Park

Early Bird Prices
Before March 25

DRMA Member
All-Access Badge $495
Non-DRMA Member
All-Access Badge $795
Register Now

Hilton - San Diego Bayfront

Hotel Information

Hilton San Diego Bayfront
One Park Boulevard
San Diego, CA 92101

Book early to get show discount rate of $246/night.

Phone: 310-590-4716 or 800-826-0331
Fax: 310-649-3554

Book Hotel Now

Response Expo 2011 Golf Tournament

Tuesday, May 3, 7 a.m. - 2 p.m. at the Riverwalk Golf Club
Response Expo 2011 Golf Tourney

Don't miss the fourth annual Response Expo 2011 Golf Tournament, presented by Response Magazine and the DRMA. There's no better way to improve your business relationships and golf game than at this event.
Registration is limited so get your foursome together and register today at!
*Please note: The Response Expo golf tournament is not an All-Access Badge event. Participants must register separately.
Register Now for the Golf Tourny
Legal and Regulatory Voices of DRMA
An Inconvenient Truth: Ad Agencies, Affiliates and Ad Networks Are All Subject to the FTC Act 
It is easy to overlook the Federal Trade Commission’s (FTC) interest in affiliate marketing among all the hype and handwringing from bloggers after last year’s release of the FTC Endorsement Guides. But despite the lack of coverage, it is clear that the FTC has taken notice of affiliate marketing in its law enforcement actions against online marketers.
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Class-Action Lawyers Are Often a Forgotten Lion 
As a direct response marketer, you’re probably acutely aware of the Federal Trade Commission (FTC) and of the fact that it can make your life miserable by coming after you for false advertising. But did you know that, actually, you stand a much greater chance of being sued for false advertising by a private class action plaintiff’s attorney than you ever have of hearing a peep from the FTC?
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The Risks and Rewards of Affiliate Marketing 
The use of affiliate marketers is an effective way for marketers to generate online traffic and new customers. The lack of control that a marketer has over the actions of its affiliates, however, creates increased risk of regulatory action, and recent actions by the Federal Trade Commission (FTC) make clear that lack of control by a marketer will be no defense to an enforcement action.
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FTC Proposes "Do Not Track" for Online Privacy 
The Federal Trade Commission's (FTC) much-awaited preliminary staff report on Internet privacy titled, "Protecting Consumer Privacy in an Era of Rapid Change," makes plain the FTC's feeling that big changes are necessary to protect consumer privacy online, and its determination to implement them through new legislation and regulation if industry self-policing efforts fall short.
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Results May No Longer Vary - Say it Ain't So! 
The Federal Trade Commission’s (FTC) revised Guides Concerning the Use of Endorsements and Testimonials in Advertising abolished the safe harbor for atypicality disclaimers. Under the revised Guides, if you use an impressive testimonial (that is not the typical result for your customers), the FTC requires you to also describe the result that the average consumer can expect.
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Committee Corner
DRMA News & Case Studies

DRMA Chicago Reception is March 7 at Vertigo Sky Lounge

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) invites its members and attendees of the International Home + Housewares Show to a cocktail reception on Monday, March 7, at Chicago’s Vertigo Sky Lounge.

Presented by the DRMA, Response Magazine, Dial800 and OrderMotion, the Chicago Reception is scheduled to take place from 6-9 p.m. at the Dana Hotel and Spa’s hip 26th-floor location at 660 N. State St. in Chicago. The event is the perfect opportunity for key industry players to network the night away while getting a sneak peek at what’s in store for Response Expo 2011.

The event will bring together industry leaders in town for the International Home + Housewares Show, which runs March 6-8 at McCormick Place. Last year’s DRMA Chicago Reception at Martini Park drew more than 400 DR industry leaders. Space at this year’s cocktail reception is limited, so RSVP here as soon as possible to secure your spot!

Win a Meet and Greet with Keynote Speaker Magic Johnson!

SANTA ANA, Calif. – The first 500 DRMA members to register for an All-Access Badge for Response Expo 2011 will be entered into a drawing to win a meet and greet with Earvin “Magic” Johnson, the Response Expo 2011 keynote speaker. Five DRMA winners will be drawn and announced on April 1.

To enter the drawing, you must be a current DRMA member and register for an All-Access Badge before April 1. All DRMA members that have purchased an All-Access Badge from Nov. 15, 2010 forward will be eligible to enter into the drawing. The Keynote Address is presented by Euro RSCG Edge and will be held Tuesday, May 3 at 5:30 p.m. in the Sapphire Ballroom at the Hilton San Diego Bayfront. Register for an All-Access Badge today!

Register for an All-Access Badge

RSVPs Now Open for the DRMA Summer Bash on July 28, 2011

SANTA ANA, Calif. – Direct Response Marketing Alliance (DRMA) networking parties are the best events to connect with new business leads, mingle with top executives of the direct response industry and stay in touch with old friends.

Don't miss out on this year's Summer Bash on July 28 at Shady Canyon Country Club in sunny Irvine, Calif.

RSVP now to ensure your spot early!

Check out a complete list of networking events available exclusively to DRMA members here.

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