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The Voice December

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6 Dec, 2011

DRMA

DRMA Member Benefits

Blue Arrow RSVP today to join us at the Second Annual Winter Bash event in New York.
Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.
Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year.
Blue Arrow Check out member deals at DRMASavings.com.

To view a complete list of member benefits, visit www.TheDRMA.com today!




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Legal and Regulatory Voices of DRMA
While Congress Takes Time Out on Internet Privacy, FTC Tackles the 'Four Horsemen' 
While the 2012 election is likely to stall congressional momentum on online privacy legislation, it isn't slowing down the Federal Trade Commission (FTC). Privacy has become one of its two main priorities, along with protection of the "Great Recession Consumer" from financial scams, according to FTC Chairman Jon Leibowitz. During the past several years, he recently told Congress, the FTC has brought more than 100 cases dealing with online privacy issues, including behavioral advertising, spyware and data security.
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FTC Stomps on Reebok: Beware of Overhyped Health-Related Advertising Claims 
The Federal Trade Commission (FTC) recently announced that athletic shoemaker Reebok International Ltd. has agreed to settle charges that it deceptively advertised its "toning" shoes, which the company claimed would provide extra tone and strength to leg and buttock muscles. Reebok is required to pay $25 million for refunds to individuals who bought the Reebok EasyTone or RunTone toning shoes.
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Nutella Case Another Example of California's Tough Class Action Laws 
As discussed in previous DRMA Voice articles, California has become a battleground state for consumer class action cases alleging false advertising. Unfortunately, due to changes in the law following a 2009 decision called Tobacco II, it seems marketers have fewer options available to them to successfully oppose the certification of such cases as class actions.
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What the FTC's Facebook Privacy Settlement Means for Marketers 
The Federal Trade Commission (FTC) recently announced a major settlement with Facebook resolving allegations that Facebook failed to honor some of the promises contained in its privacy policies regarding data collection and sharing practices.
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DRMA News

RSVP Now for the DRMA Winter Bash Event!

SANTA ANA, Calif. – The Direct Response Marketing Association (DRMA) is proud to announce its second-annual Winter Bash event, to be held Dec. 13 from 6-9 p.m. at the MTV building on the seventh floor in "The Lodge" in New York.

The DRMA Winter Bash event is sponsored by Fosdick Fulfillment; Manatt, Phelps & Phillips LLP; Media Design Group; Open Jar Concepts; Order Motion; and Wide Orbit. All guests must RSVP here.

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