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2 Aug. 2011


DRMA Member Benefits

Blue Arrow RSVP today to join us at the Third Annual Marketer of the Year event, Sept. 14, at the Chateau, inside the Paris Las Vegas resort.
Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.
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Enjoy complimentary access to exclusive DRMA networking events throughout the year.
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Check out member deals at

To view a complete list of member benefits, visit today!

DRMA Summer Bash 2011

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Legal and Regulatory Voices of DRMA
To Tweet or Not to Tweet? That Is the Question 
Direct response marketers know the power of celebrity endorsements. A popular and talented celebrity can be instrumental to the success of a direct response advertising campaign. Marketers must remember, however, that your celebrity endorsers are your brand ambassadors, and embarrassing actions by a celebrity endorser can tarnish the brand as well.
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Kim Kardashian Sues TV Commercial for Violating Her Right of Publicity 
Reality TV celebrity Kim Kardashian has filed suit against Old Navy over a TV commercial she says violates her right of publicity because it features a woman whom she alleges to be a look-alike. Kardashian alleges that consumers who see that woman in the commercial will mistakenly conclude that it is her and, therefore, that she is endorsing the clothes sold by Old Navy.
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FTC Now Demands 'Unconditional Surrender' in Settlements 
The financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have never been more dire. The vast majority of FTC cases settle, usually because a defendant lacks the financial means to fight, or other times because it has a weak defense. This gives the FTC the upper hand.
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FTC 'Buzz' Saws Google – Why Privacy Policy Compliance Matters 
What can happen when an advertiser fails to follow its own privacy policy with regard to the ways it collects and uses customer information? Google Inc. found out the hard way when the Federal Trade Commission (FTC) filed suit against it, claiming false representations, deceptive practices and failures to disclose information with regard to the launching of a social networking service called Google Buzz within Gmail, its Web-based E-mail product.
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Fake Apple Stores Highlight Importance of Anti-Counterfeiting Strategies 
The war against counterfeiting is a global one, and nothing makes the point more clearly than the recent exposure of fake Apple computer stores in China. The story was uncovered by an American blogger living in Kunming, China who a few weeks ago was surprised to find a brand new Apple store in her neighborhood.
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Eleven for '11 – DRMA's 2011 Marketer of the Year Nominees Are Announced

The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud to announce the top 11 nominees for the Third Annual DRMA Marketer of the Year Award.

Last year’s champion and two other finalists – Your Baby Can LLC, BJ Global Direct and FitnessIQ – return to the competition, joining eight other companies with spectacular success stories: American Telecast Products LLC, EMSON Corp., Hampton Direct, Hearthware Inc., Sensa Products LLC, TELEBrands, Time-Life and Thane Direct.

“We’re thrilled to have 11 of the very best marketers in the direct response space as part of the Third Annual DRMA Marketer of the Year competition,” says John Yarrington, publisher of Response and co-founder of the DRMA. “After allowing our Editorial Advisory Board to enter initial nominees, these 11 companies have stepped up to the plate and shown what industry leadership truly is. Not only that, but it’s a real thrill to have all three finalists back from 2010.”

The prestigious award recognizes the outstanding performance, accomplishments and innovation of a marketing company in the direct response industry. Your Baby Can LLC earned 2010 honors, while Allstar Marketing earned the inaugural award in 2009. This year’s winner will be determined by an industry-wide E-mail vote that will take place this month. Election Trust will contact DRMA members along with other industry leaders to take part in the balloting, and the finalists and winner will be announced during a special event on Sept. 14 at the gleaming new nightclub Chateau, inside the Paris Las Vegas resort.

Chateau Nightclub & Gardens combines classic French opulence with modern eclectic style, offering a sophisticated and unparalleled nightlife experience. Since opening in March, the club has hosted shows and parties with musicians, athletes and celebrities including Nicky Minaj, T-Pain, Nelly, DJ Khaled, Michael Madsen, Adrian Grenier and Amar’e Stoudemire.

The event – sponsored by REVShare, Imagine Fulfillment Services, Dial 800, West Direct, OrderMotion and Manatt Phelps & Phillips – will begin at 9 p.m. on Sept. 14, and will include cocktails, networking and the awards ceremony. All guests must RSVP by Sept. 9. Go here to RSVP.

DRMA Announces New Membership Program

SANTA ANA, Calif. - The Direct Response Marketing Alliance (DRMA) has launched the brand new DRMA Membership Program, promoting partner branding and partner content, and offering DRMA members the chance to win editorial opportunities in Response Magazine as well as an all-expenses paid trip to Hawaii.

From now through the end of the year, DRMA members are invited to share information about the DRMA and encourage other companies in the DR world and beyond to join. The top 10 comapnies who refer the most companies who sign up will be featured in the February issue of Response Magazine and will win a trip to Hawaii.

For more information or any questions, contact Response publisher John Yarrington at (714) 338-6824 or, or director of new business development Dan Donati at (714) 338-6723 or

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