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The Voice April 5, 2011

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5 Apr 2011

Response Expo 2011
All-Access Badge


2011 All-Access Badge holders can look forward to:

Blue Arrow Memorable Keynote Address by Earvin “Magic” Johnson
Blue Arrow Mingling with more than 3,000 professional marketers
Blue Arrow A bustling trade show floor
Blue Arrow Brand-new educational content from the world's leading marketers, including an exclusive session with the DRMA Marketer of the Year nominees
Blue Arrow Three celebrated networking parties, including the Closing Night Party at PETCO Park

DRMA Member
All-Access Badge $595
Non-DRMA Member
All-Access Badge $895
Register Now

A2B Fulfillment

A2B Fulfillment
Legal and Regulatory Voices of DRMA
California: The False Advertising Class Action State 
Despite the fact that California's false advertising statute requires a consumer plaintiff to prove that she "suffered injury in fact and lost money or property" (two requirements, as written with the word "and") the court, in a new case called Kwikset, has ruled that a plaintiff can state a claim even if it's clear that she’ll never be eligible for monetary recovery.
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California 'Opts in' on Negative Option 
Not to be outdone by federal policymakers on the "hot button" regulatory issues of the day, California once again has characteristically entered the fray by recently enacting one of the toughest laws in the nation on negative option, or "continuity," marketing – the common, yet increasingly scrutinized, practice in which a consumer consents in advance to purchase products on a recurring basis until he chooses to cancel.
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The BBB and NARC – Advertising Watchdogs: Bark or Bite? 
The Better Business Bureau (BBB) is more ubiquitous and powerful than people realize: there are122 BBBs in the U.S. and BBBs in many cities in Canada. The Council of Better Business Bureaus is the national umbrella organization that provides the strategic vision and leadership for the BBB brand, products and services. According to the website, "BBB's mission is to be the leader in advancing marketplace trust."
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FTC Action Highlights Importance of Mobile Marketing Compliance 
The Federal Trade Commission's (FTC) move last month to freeze the assets of a marketer alleged to have blasted consumers with millions of illegal spam text messages highlights the need to be mindful of the law and regulations that govern mobile marketing.
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Behavioral Advertising Faces New Challenges 
As direct response marketers migrate increasingly to the Internet, it is important to be aware of the new challenges facing behavioral or targeted advertising. Behavioral advertising uses information collected across multiple unaffiliated websites to predict a user's preferences and display ads most likely to be of interest to consumers based on their online behavior.
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Magic JohnsonResponse Expo Announces Winners of Magic Johnson Meet and Greet

SANTA ANA, Calif. – Five lucky Direct Response Marketing Alliance (DRMA) members have been selected to take part in a meet and greet with Response Expo Keynote Speaker Earvin “Magic” Johnson.

Jennifer Karlson of MTV Networks, Scott Boilen of Allstar Marketing Group, Sandy Peters of North Country Media Group, Mike Horner of AOR Direct and Hank Cohen of KSL Media were selected out of the first 500 Expo attendees to register for an All-Access Badge, and will get to meet the legendary basketball hall-of-famer and renowned entrepreneur following his Keynote Address.

"Loving your job makes doing your work enjoyable, and that’s why our goal at the DRMA is to make business pleasurable," says Response publisher John Yarrington. "Strategic keynote speakers at Response Expo such as Magic Johnson help us achieve that goal by delivering entertainment and education all at one event — and for five lucky DRMA members, our 2011 Keynote Address will be an unforgettable experience."

Johnson’s Keynote Address, presented by Euro RSCG Edge, kicks off the Expo Tuesday, May 3, at 5:30 p.m. at the Hilton San Diego Bayfront.

DRMA Launches DRMA Cares to Benefit Those in Need in Japan

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) has launched a brand-new nonprofit to send assistance to the millions of people affected by the 8.9 magnitude earthquake and subsequent tsunami in Japan.

The DRMA Cares is looking to raise $100,000, all of which will be donated to the American Red Cross Japan Quake and Pacific Tsunami fund. Those interested in contributing can call (800) 444-SAVE between April 15 and June 30 to donate.

The DRMA Cares — whose launch has been made possible through partnerships of Response Magazine, American Red Cross, Dial 800, Live Ops, Advanced Processing Group and TransFirst — is putting the unity in community to help those in the DR world and beyond.
DRMA CARES  - Partners

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