Response Expo Announces Winners of Magic Johnson Meet and Greet
SANTA ANA, Calif. – Five lucky Direct Response Marketing Alliance (DRMA) members have been selected to take part in a meet and greet with Response Expo Keynote Speaker Earvin “Magic” Johnson.
Jennifer Karlson of MTV Networks, Scott Boilen of Allstar Marketing Group, Sandy Peters of North Country Media Group, Mike Horner of AOR Direct and Hank Cohen of KSL Media were selected out of the first 500 Expo attendees to register for an All-Access Badge, and will get to meet the legendary basketball hall-of-famer and renowned entrepreneur following his Keynote Address.
"Loving your job makes doing your work enjoyable, and that’s why our goal at the DRMA is to make business pleasurable," says Response publisher John Yarrington. "Strategic keynote speakers at Response Expo such as Magic Johnson help us achieve that goal by delivering entertainment and education all at one event — and for five lucky DRMA members, our 2011 Keynote Address will be an unforgettable experience."
Johnson’s Keynote Address, presented by Euro RSCG Edge, kicks off the Expo Tuesday, May 3, at 5:30 p.m. at the Hilton San Diego Bayfront.
DRMA Launches DRMA Cares to Benefit Those in Need in Japan
SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) has launched a brand-new nonprofit to send assistance to the millions of people affected by the 8.9 magnitude earthquake and subsequent tsunami in Japan.
The DRMA Cares is looking to raise $100,000, all of which will be donated to the American Red Cross Japan Quake and Pacific Tsunami fund. Those interested in contributing can call (800) 444-SAVE between April 15 and June 30 to donate.
The DRMA Cares — whose launch has been made possible through partnerships of Response Magazine, American Red Cross, Dial 800, Live Ops, Advanced Processing Group and TransFirst — is putting the unity in community to help those in the DR world and beyond.