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Related topics: DRMA,Direct Response Marketing, Newsletter, The Voice



DRMA

Randal M. Shaheen

Article
Return One, Keep One for Free   8 Jan, 2013
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

“Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...more >>

Article
Legal Review: Differentiation Is Not Just in the Eye of the Marketer   1 Nov, 2012
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

In the hyper-competitive direct response marketplace, differentiation can be the key to a...more >>

Article
FTC’s Substantiation Standards Take Center Stage in Basic Research Case   9 Jul, 2012
By: Jeffrey Knowles,Randal M. Shaheen

It has been a busy couple of months in court for the Federal Trade Commission (FTC). Recently, the...more >>




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