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Industry Research

The DRMA is proud to offer its members the only repository of historical trends and industry benchmarks for performance-based marketers — compiled by Response Magazine — for such key indicators as: short-form, long-form, radio media billings; spot and infomercial production costs; and teleservices and fulfillment costs.  Additionally, this repository includes exclusive DRMA media rankings and access to key industry service providers via directory services.

DRMA Media Ranking Report, powered by DRMetrix

Gain exclusive access — monthly — to the top 200 direct response TV campaigns in the U.S., plus the top 40 Spanish-language DRTV campaigns, as measured by our research partner, DRMetrix, across the top 100 U.S. cable networks.
(Note: your DRMA member number and password will be requested after clicking the link)  

Historical Data and Industry Benchmarks

Please enter your DRMA member number and password below to access exclusive historical data.    


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Forgot your password? Contact Brooke Marple, DRMA Coordinator, at

Historical Media Billings

Annualized quarterly results across all categories for:

  • Long-form DRTV (1995-2015)
  • Short-form DRTV (2004-2015)
  • DR radio (2008-2014)  
Historical Production Costs

Annual estimates of total production costs

  • Infomercial Production Costs (2005-2015)
  • Spot Production Costs (2004-2014)  
Cost of Operations

Pricing ranges for costs of services for:

  • Teleservices
  • Fulfillment  
Directory Services

Listings of services, data and contacts, updated annually:

  • Cable Network Directory
  • Preferred Vendor Directory

If you have questions or are seeking additional information about industry research, contact Thomas Haire, editor-in-chief of Response, at