The DRMA is proud to offer its members the only repository of historical trends and industry benchmarks for performance-based marketers — compiled by Response Magazine — for such key indicators as: short-form, long-form, radio media billings; spot and infomercial production costs; and teleservices and fulfillment costs. Additionally, this repository includes exclusive DRMA media rankings and access to key industry service providers via directory services.
DRMA Media Ranking Report, powered by DRMetrix
Gain exclusive access — monthly — to the top 200 direct response TV campaigns in the U.S., plus the top 40 Spanish-language DRTV campaigns, as measured by our research partner, DRMetrix, across the top 100 U.S. cable networks.
(Note: your DRMA member number and password will be requested after clicking the link)
Historical Data and Industry Benchmarks
Please enter your DRMA member number and password below to access exclusive historical data.
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Historical Media Billings
Annualized quarterly results across all categories for:
- Long-form DRTV (1995-2015)
- Short-form DRTV (2004-2015)
- DR radio (2008-2014)
Historical Production Costs
Annual estimates of total production costs
- Infomercial Production Costs (2005-2015)
- Spot Production Costs (2004-2014)
Cost of Operations
Pricing ranges for costs of services for:
Listings of services, data and contacts, updated annually:
- Cable Network Directory
- Preferred Vendor Directory
If you have questions or are seeking additional information about industry research, contact Thomas Haire, editor-in-chief of Response, at firstname.lastname@example.org.