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DRMA Spotlight
DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'     16 Aug, 2011

Article By: Jackie Jones

The Dallas-based media buying agency, Koeppel's longstanding focus on research and groundbreaking...More>>

DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'     1 Aug, 2011

Article By: Jackie Jones

When Peter Koeppel, president of Koeppel Direct, founded the DR mediabuying agency in 1995, one of...More>>

DRMA Spotlight: Going for Gold     1 Jun, 2011

Article By: Jackie Jones

Hawthorne Direct may be celebrating its silver anniversary, but what’s kept the DRTV agency...More>>

DRMA Spotlight: Icon Media Direct — Passion Meets Partnership     1 May, 2011

Article By: Jackie Jones

Icon Media Direct’s personal approach to clients and its attention to advancing technology foster...More>>

DRMA Spotlight: Sales Portal — Providing Innovative Revenue Enhancement and Phone Lead Generation     1 May, 2011

Article By: Jackie Jones

Sales Portal offers call centers and marketers a buffet of performance-based options to maximize...More>>

DRMA Spotlight: Putting DR to the Test     1 Apr, 2011

Article By: Jackie Jones

Turning a $5,000 media test into an $18 million campaign isn’t something that happens overnight...More>>

DRMA Spotlight: Looking Outside the Box     1 Mar, 2011

Article By: Jackie Jones

“Anyone can put a widget in a box, place a mailing label on it and send it out,” says R. Todd...More>>

DRMA Spotlight: Business by the Numbers     1 Feb, 2011

Article By: Jackie Jones

When do you know you have a message worth marketers’ attention? When it’s one with such...More>>