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DRMA Spotlight
DRMA Spotlight: An Icon for the Future     10 May, 2012

Article By: Thomas Haire

Nancy Lazkani points to the growing Hispanic market and digital TV as key opportunities for direct...More>>

DRMA Spotlight: Cannella Goes a Long Way Toward DR Success     1 Apr, 2012

Article By: Jackie Jones

A lot of big names in the direct response industry like to boast they’ve been part of the game...More>>

DRMA Spotlights Thane International: The Reign of Thane     1 Mar, 2012

Article By: Jackie Jones

As one of the largest direct response companies in the world, Thane boasts a unique business model...More>>

DRMA Spotlights Dial 800: More Than Just a Pretty Number     21 Feb, 2012

Article By: Jackie Jones

DRMA Spotlights Dial 800: More Than Just a Pretty Number Dial800 does a number on its...More>>

DRMA Spotlight: Swipe Payment Solutions — Community Matters     24 Jan, 2012

Article By: Jackie Jones

Swipe Payment Solutions’ teamwork, dedication to industry involvement and its Rapid Response...More>>

DRMA Spotlight: Atomic Direct — 'Building Brand' the Right Way     14 Nov, 2011

Article By: Jackie Jones

In his new book, Building Brand with Direct Response Television, Atomic Direct’s Doug Garnett...More>>

DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'     16 Aug, 2011

Article By: Jackie Jones

The Dallas-based media buying agency, Koeppel's longstanding focus on research and groundbreaking...More>>

DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'     1 Aug, 2011

Article By: Jackie Jones

When Peter Koeppel, president of Koeppel Direct, founded the DR mediabuying agency in 1995, one of...More>>

DRMA Spotlight: Going for Gold     1 Jun, 2011

Article By: Jackie Jones

Hawthorne Direct may be celebrating its silver anniversary, but what’s kept the DRTV agency...More>>

DRMA Spotlight: Icon Media Direct — Passion Meets Partnership     1 May, 2011

Article By: Jackie Jones

Icon Media Direct’s personal approach to clients and its attention to advancing technology foster...More>>