| DRMA Spotlight: Atomic Direct — 'Building Brand' the Right Way
14 Nov, 2011
Article By: Jackie Jones In his new book, Building Brand with Direct Response Television, Atomic Direct’s Doug Garnett...More>> |
| DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'
16 Aug, 2011
Article By: Jackie Jones The Dallas-based media buying agency, Koeppel's longstanding focus on research and groundbreaking...More>> |
| DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'
1 Aug, 2011
Article By: Jackie Jones When Peter Koeppel, president of Koeppel Direct, founded the DR mediabuying agency in 1995, one of...More>> |
| DRMA Spotlight: Going for Gold
1 Jun, 2011
Article By: Jackie Jones Hawthorne Direct may be celebrating its silver anniversary, but what’s kept the DRTV agency...More>> |
| DRMA Spotlight: Icon Media Direct — Passion Meets Partnership
1 May, 2011
Article By: Jackie Jones Icon Media Direct’s personal approach to clients and its attention to advancing technology foster...More>> |
| DRMA Spotlight: Sales Portal — Providing Innovative Revenue Enhancement and Phone Lead Generation
1 May, 2011
Article By: Jackie Jones Sales Portal offers call centers and marketers a buffet of performance-based options to maximize...More>> |
| DRMA Spotlight: Putting DR to the Test
1 Apr, 2011
Article By: Jackie Jones Turning a $5,000 media test into an $18 million campaign isn’t something that happens overnight...More>> |
| DRMA Spotlight: Looking Outside the Box
1 Mar, 2011
Article By: Jackie Jones “Anyone can put a widget in a box, place a mailing label on it and send it out,” says R. Todd...More>> |
| DRMA Spotlight: Business by the Numbers
1 Feb, 2011
Article By: Jackie Jones When do you know you have a message worth marketers’ attention? When it’s one with such...More>> |
