 | DRMA Spotlights Dial 800: More Than Just a Pretty Number
21 Feb, 2012
Article By: Jackie Jones DRMA Spotlights Dial 800: More Than Just a Pretty Number
Dial800 does a number on its competition with superb customer service skills and product offerings – and still manages time to educate the DR industry.More>> |
 | DRMA Spotlight: Swipe Payment Solutions — Community Matters
24 Jan, 2012
Article By: Jackie Jones Swipe Payment Solutions’ teamwork, dedication to industry involvement and its Rapid Response capabilities help take the DRMA member’s success to new levels. More>> |
 | DRMA Spotlight: Atomic Direct — 'Building Brand' the Right Way
14 Nov, 2011
Article By: Jackie Jones In his new book, Building Brand with Direct Response Television, Atomic Direct’s Doug Garnett showcases more than two decades of wisdom about the outsized capabilities of great DRTV.
PORTLAND, Ore. — “Fundamentally, the biggest thing is for marketers to understand that they can build brand...More>> |
 | DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'
16 Aug, 2011
Article By: Jackie Jones The Dallas-based media buying agency, Koeppel's longstanding focus on research and groundbreaking profiling software keeps them at the top of their game in successfully integrating TV and online for DR clients.
When Peter Koeppel, president of Koeppel Direct, founded the DR media-buying agency...More>> |
| DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'
1 Aug, 2011
Article By: Jackie Jones When Peter Koeppel, president of Koeppel Direct, founded the DR mediabuying agency in 1995, one of the company’s very first hires was a statistician, laying the groundwork for the group’s continued emphasis on research and analysis.More>> |
 | DRMA Spotlight: Going for Gold
1 Jun, 2011
Article By: Jackie Jones Hawthorne Direct may be celebrating its silver anniversary, but what’s kept the DRTV agency successful for 25 years is its tendency to settle for no less than gold — from both clients and itself.
A knowledge-ridden focus on the direct response industry and a selective list of clients have...More>> |
 | DRMA Spotlight: Icon Media Direct — Passion Meets Partnership
1 May, 2011
Article By: Jackie Jones Icon Media Direct’s personal approach to clients and its attention to advancing technology foster long-term relationships and lasting industry success.More>> |
 | DRMA Spotlight: Sales Portal — Providing Innovative Revenue Enhancement and Phone Lead Generation
1 May, 2011
Article By: Jackie Jones Sales Portal offers call centers and marketers a buffet of performance-based options to maximize their cross-marketing capabilities.More>> |
 | DRMA Spotlight: Putting DR to the Test
1 Apr, 2011
Article By: Jackie Jones Turning a $5,000 media test into an $18 million campaign isn’t something that happens overnight — but at Broadcast Communications Media Inc., it did happen in just a year-and-a-half for one client. The company credits such wins to its all-encompassing understanding of the DR world, as well as...More>> |
 | DRMA Spotlight: Looking Outside the Box
1 Mar, 2011
Article By: Jackie Jones “Anyone can put a widget in a box, place a mailing label on it and send it out,” says R. Todd Thill, president and COO of Thill Logistics. “What makes us different is the multichannel commerce software and real-time analytics by which we run our business model and the power that the systems...More>> |
