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DRMA Voice
FTC Maintains Attention on Online Endorsers     7 Feb, 2012

Article By: Gregory J. Sater

Under the Federal Trade Commission's (FTC) Endorsement and Testimonial Guidelines, the FTC will...More>>

No Harm, No Foul: Court Dismisses LinkedIn User's Claims of Wrongful Disclosures     7 Feb, 2012

Article By: Arthur Yoon, Jeffrey Richter

LinkedIn Corp. successfully argued for the dismissal of a class action lawsuit – Low v. LinkedIn...More>>

In Big Win for Business, Supreme Court Upholds Mandatory Arbitration     7 Feb, 2012

Article By: William I. Rothbard

Direct response marketers are under assault not only from the Federal Trade Commission (FTC) but...More>>

Know the Rules Before Working With Non-Profits     10 Jan, 2012

Article By: Jeffrey D. Knowles, Jonathan L. Pompan

For-profit marketers and charitable organizations increasingly work together, and these...More>>

Exposing Naked Juice     10 Jan, 2012

Article By: Jeffrey Richter, Cathy Polisoto

Is your product labeled or advertised as "All Natural" or some variation thereof? Determining...More>>

Will the New CFPB Even Crawl?     10 Jan, 2012

Article By: William I. Rothbard

Last July, the new Consumer Financial Protection Bureau (CFPB), conceived by Congress in the...More>>

FTC Wins Round 3 in Lane Labs Battle     10 Jan, 2012

Article By: Linda A. Goldstein

The Federal Trade Commission (FTC) has won a third and decisive round in its ongoing battle with...More>>

What the FTC's Facebook Privacy Settlement Means for Marketers     6 Dec, 2011

Article By: Linda A. Goldstein

The Federal Trade Commission (FTC) recently announced a major settlement with Facebook resolving...More>>

Nutella Case Another Example of California's Tough Class Action Laws     6 Dec, 2011

Article By: Gregory J. Sater

As discussed in previous DRMA Voice articles, California has become a battleground state for...More>>

FTC Stomps on Reebok: Beware of Overhyped Health-Related Advertising Claims     6 Dec, 2011

Article By: Arthur Yoon, Jeffrey Richter

The Federal Trade Commission (FTC) recently announced that athletic shoemaker Reebok International...More>>